GroupM
175 Greenwich St, New York, NY, 10007, United States
Overview
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Advertising
- Marketing
Investment portfolio
- INVIDI Technologies
Participated · Series D · May 2010
Invidi develops software applications and a digital set-top box application that deliver targeted advertising and personalized marketing messages to individual TV viewers. Its technology enables the sales of digital products and services such as VOD, PVR, pay-per-view events, internet, voice, wireless services, and triple-play offers. The company has distribution agreements with Dish Network and DirecTV and its technology was trialed in Comcast’s Baltimore system, where addressable ads proved 65% more efficient and 32% more effective. Founded in 2000, Invidi recently secured over $23 million in Series D financing led by Google. As part of the funding, Shishir Mehrotra of Google TV Ads and YouTube Ads joined Invidi’s board, and Google committed to collaborating on TV-ad products with potential integration into Android-based TV software. The round should support expansion of Invidi’s addressable TV-ad offerings and commercial partnerships. Invidi builds technology to target advertisements to individual TV set-top boxes. Its platform targets ads based on age, gender, location, income and ethnicity by analyzing remote-control usage, ratings, program-guide information and census data. The company is based in Princeton, NJ. Earlier capital came from EnerTech Capital, InterWest Partners and Menlo Ventures. Those earlier investors returned to participate in a new $25 million investment led by WPP. No revenue or user metrics were disclosed in the articles.
Team
No current team members are available.