
Growth Story
216 & 217, Second Floor, 91, Bhuvana Towers, Sarojini Devi Road, Bangalore, Karnataka, India
Overview
GrowthStory is an entrepreneurship platform that promotes greenfield ventures. They work with passionate professionals and marquee VCs to create category leaders such as BigBasket.com, BlueStone.com and Portea Medical. They focus on consumer internet, healthcare, technology, education and the "India-retail consumption" sectors.
- Total investments
- 3
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Financial Services
Investment portfolio
- HomeLane
Participated · Series E · Sep 2021
HomeLane provides end-to-end home interiors services and products, focusing on design, manufacturing and installation for residential customers. The company plans strategic expansion into newer markets and deeper investments in technology and brand-building. Management has set an ambitious revenue target of Rs 2,500 crore by FY24. The business has been capital efficient and the company has achieved cash profitability, according to an investor quote in the article. HomeLane is based in New Delhi and is led by co-founders Srikanth Iyer and Tanuj Choudhry. Over the past seven years it has raised significant venture capital to support growth. HomeLane operates a virtual design platform and real-time integrated pricing engine that lets home buyers select from hundreds of kitchen, wardrobe or wall-unit combinations and work with HomeLane interior designers to customise orders. The platform supports selection of layouts, designs, colours and finishes and the company offers a 45-day delivery guarantee for fit-outs. Bengaluru-based HomeLane says the new capital will be used for continued operations, further expansion of the business and working capital. The company has reported losses for four consecutive financial years—Rs 24 crore (2016–17), Rs 29.28 crore (2017–18), Rs 54.86 crore (2018–19) and Rs 121.31 crore (2019–20). Founded in 2014 by Srikanth Iyer, Rama Harinath, Krishnan Ganesh and Meena Ganesh, HomeLane has raised multiple prior financings and strategic deals. Sequoia, Accel and JSW have been recurring investors in its recent rounds. HomeLane offers a one-stop shop for fitted kitchens, wardrobes, entertainment units and other interior fixtures, combining an online design platform with 16 experience centers across seven Indian cities. Customers upload floor plans that local interior designers review to provide product suggestions, price quotes and 3D visualizations. The company has worked with more than 900 design experts and delivered over 6,000 projects. HomeLane emphasizes guaranteed on-time delivery and after-sale services and differentiates from pure online sellers by its local designer network and supply-chain capacity. The startup plans to use new capital to broaden its proprietary technology infrastructure and expand into eight to ten additional cities. Financially, HomeLane reported a net loss of $4.1 million on revenue of $5.6 million for the year ended March 2018 and its CEO says the company is inching closer to EBITDA profitability. HomeLane is a Bangalore-based online marketplace for fixed furniture, formed in August 2014 by Srikanth Iyer and Rama Harinath alongside K Ganesh and Meena. The portal sells fixed furniture items such as wardrobes, TV cabinets, kitchen units and other home set-up solutions, after rolling up assets of offline design firm Bello Interiors. The company reports 100 employees, has acquired 40 customers in the last eight months, and its average ticket size is about Rs 5 lakh. HomeLane plans to use new funding for expansion into 10 more cities by year end, technology enhancements, and marketing campaigns. Immediate expansion targets are Chennai and Hyderabad, followed by NCR and Pune, and the company intends to double headcount by year end. It positions itself against FabFurnish and Urban Ladder but says it has no direct competition because those players sell loose furniture while HomeLane focuses on fixed furniture.
- BigBasket
Participated · Series C · Aug 2015
Founded in 2011, BigBasket operates an inventory-led online grocery model, managing its own dark stores and delivery fleet while selling a broad catalogue that includes extensive private-label offerings. In August 2024 the company fully shifted its strategy to quick commerce, making 10-minute delivery its core value proposition. Tata Digital acquired a controlling stake in May 2021, and the business has cumulatively raised more than US$1 billion from backers such as Mirae Asset, British International Investments and Bessemer Venture Partners. Despite its scale, BigBasket’s consumer-facing arm, Innovative Retail, reported flat revenue of Rs 7,673 crore for FY 2025 while losses widened to Rs 1,850 crore, underscoring the capital-intensive nature of rapid delivery. The new funds will help expand and maintain additional dark stores, a critical infrastructure component for its 10-minute promise. Management also plans to allocate a portion of proceeds to general corporate purposes as it seeks to stabilise unit economics. Overall, BigBasket remains one of India’s most heavily funded grocery platforms but continues to prioritize growth over profitability.