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The Venture Codex

Overview

Private equity firm focused on growth stage value investing in China.

Founded

2016

Deals · 12mo

0

Links

Stage focus

Series B

Geographic focus

China

Sector focus

Investment portfolio

  • Crazy Dog

    Led · Series B · May 2019

    Crazy Dog is an internet-based pet supplies brand founded in 2014 and based in Jiangsu. Its core product offering includes dog food and other pet care merchandise sold on platforms such as Tmall, JD, and Amazon. The company sold more than 5 million bags of dog food last year and reported annual sales revenue of RMB 600 million in 2018. Crazy Dog works with over 3,000 pet clinics and plans to expand its offline presence by opening 20 stores in 2019. The company says it will use new capital to improve branding, services, merchandise range, and distribution channels. Founder Cui Jia emphasized that the business aims to move beyond solely selling dog food.

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