Participated · Equity · May 2023

Shopstory is a Vienna-based, AI-driven online shop marketing software founded in 2020 that helps small and medium-sized e-commerce businesses optimize advertising and drive more traffic. The company provides a no-code platform that enables online stores to automate processes that deliver performance. It is preparing to launch Shopstory Flowbuilder (formerly Project Pulse), a drag-and-drop no-code workflow builder to automate repetitive e-commerce marketing tasks with pre-made and user-generated flows. Shopstory raised €2.0M in equity in October 2023 and will use the capital to expand across the European market and to finalize development of the new product. Investors in the round include venture funds and a group of business angels, supporting the company’s planned European expansion and product rollout. Shopstory provides a no-code SaaS platform that uses AI to automate marketing tasks, keyword research, Google Ads and SEO optimization for online shops. The product is positioned to replace marketing agencies, reduce costs, and improve profitability for eCommerce merchants. Shopstory centralizes data into a large data hub to drive automated growth and performance improvements. The company operates in four European countries and has stated plans for further expansion. With the newly secured capital, Shopstory plans to expand its team by recruiting experienced leaders. The company was founded in 2020 by Sebastian Schwelle and Robert Böhm; Schwelle serves as co-founder and CEO. Shopstory offers a SaaS product that acts as an intelligent performance marketing assistant for online retailers, using AI to boost sales, profitability, visibility and competitiveness. The tool supports SEO and search advertising (e.g., Google Ads), automates keyword research, monitors competitors, provides campaign and content input, and generates intuitive performance reports. The startup says its customers achieved over a 20% increase in return-on-advertising-spend (ROAS) despite an overall ecommerce market decline of more than 40% in the first half of 2022. Shopstory was founded in 2020 (previously known as boomerank) and is led by CEO Sebastian Schwelle alongside cofounders Robert Böhm and Roman Schweiger. The company plans to use new capital to further develop its software in business intelligence and to pursue geographic expansion.