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The Venture Codex

Overview

Venture capital firm connecting Midwest companies with coastal technology.

Founded

2016

Deals · 12mo

0

Links

Stage focus

Seed
Series A

Geographic focus

United States

Sector focus

Construction
Human Resources
Industrial
Logistics
...

Investment portfolio

  • Parspec

    Participated · Series A · Jul 2025

    Parspec provides an AI-native platform that automates quoting, product selection, and submittal preparation for wholesale distributors and sales agents in construction. The company uses multimodal AI models to extract requirements from design drawings and specification documents and then surfaces ranked compliant products from a catalog of over 6 million items. Parspec maintains an automated data pipeline that extracts and organizes product information from thousands of manufacturer websites daily to keep its catalog current. Customers report 50–100% improvements in labor productivity, and the company has delivered 4x revenue growth over the past 12 months while supporting hundreds of distributors and sales agents, including four of the five largest U.S. electrical distributors. Parspec plans to invest Series A capital primarily into product development to support the full order lifecycle, building Distributor Order Management and a Contractor Portal, with commercial launches expected by the end of 2025. The company is developing these products in close collaboration with existing customers such as Rexel, Border States, U.S. Electrical Services, and Crescent Electric Supply. Parspec is an AI-powered software platform that streamlines the selection and sale of construction products, focusing on procurement workflows for sales agencies and distributors. The platform uses cutting-edge NLP, computer vision, LLM-based document summarization, image-based and contextual searches, and a personalized recommender across a live database of over 2 million configurable product families. Parspec is initially focused on lighting and electrical products and is working with three of the top ten lighting agencies and four of the five largest U.S. electrical distributors, including Sonepar, Graybar, Rexel, and CED. The company says its technology reduces labor by more than 50% versus manual methods, cuts time to quote in half, and enables teams to bid 6–15% more jobs while improving win rates. Customers report increases to top-line revenue and profitability and describe the product as critical to their business. Parspec was founded in 2021 and is headquartered in San Mateo, California.

  • GenLogs

    Participated · Series A · Feb 2025

    Founded in 2023 by former CIA officer Ryan Joyce, GenLogs has built an AI-driven Truck Intelligence platform that aggregates trillions of data points from roadside cameras, satellite feeds, and other sources to map the real-time movements of commercial trucks across the United States. A three-step privacy filter deletes private-vehicle footage, screens for USDOT numbers, and blurs windows, allowing the system to focus solely on commercial freight while remaining compliant with privacy standards. The data is analyzed to verify carrier authenticity, reduce fraud, and combat the $35 billion annual problem of cargo theft. Shippers, logistics providers, insurers, financial institutions, and government agencies use the platform for carrier sourcing, underwriting, and oversight; current customers include J.B. Hunt, Werner Enterprises, AIPSO, and the Jacksonville Port Authority. The technology has also assisted federal and state law-enforcement agencies in cases involving sex trafficking and narcotics smuggling. GenLogs plans to use fresh capital to expand its sensor network and enhance its AI capabilities for broader industry adoption. The company has raised a total of $81 million to date but has not disclosed revenue or headcount figures.

  • Endeavor

    Participated · Seed · Nov 2024

    Endeavor is a San Francisco-based provider of an enterprise AI platform for manufacturing companies. Led by founder and CEO Sahitya Senapathy, the company offers an AI-powered smart manufacturing solution that automates sales, production, and supply chain processes. Its platform unifies siloed data by connecting to both structured and unstructured sources—ERP systems, spreadsheets and PDFs—to enable automation and insight across departments. Key use cases include sales automation (quoting, pricing, customer support), inventory and operations planning (inventory optimization and material planning), and supply chain management (streamlining purchase orders and advanced shipping notice alerts). Endeavor partners with enterprise manufacturers to identify operational bottlenecks and apply its AI to scale business functions. The company recently raised $7M in seed funding to expand operations and broaden its business reach.

  • Pear Commerce

    Participated · Series A · Jun 2024

    Pear Commerce provides a retail ecommerce enablement platform that connects CPG brands to retailers and converts shoppable tools into actionable insights to accelerate performance marketing. Its suite of shoppable products includes Pear Connect, store locators, shoppable PDPs, landing pages, and direct-to-cart links, and the platform integrates with all major ad platforms to help brands build owned custom audiences and improve return on ad spend. The technology powers shoppable experiences for more than 3,000 retailers and 165,000 store locations, updating inventory daily and capturing consumer behavior insights. Pear plans to use the funds for product development, market expansion, and hiring, specifically adding a Vice President of Sales, Vice President of Engineering, and Head of Customer Success. By combining shoppable experiences with daily inventory updates and ad-platform integrations, Pear aims to create direct paths to purchase and actionable performance marketing insights for omnichannel brands.

  • Landfolk

    Participated · Seed · Mar 2023

    Landfolk is a vacation rental service provider that primarily offers travel and holiday rental services to meet consumer needs. The company focuses on providing rental solutions for travel and leisure. In its A round Landfolk raised €10.3M. Investors in the round include EIFO, SEED Capital and Heartland. The company says the investment will support continued business innovation. No operating metrics or additional financial details were disclosed in the article. Landfolk is a Danish startup founded in 2021 that operates a curated platform and community for holiday-home enthusiasts. Built by ex‑Airbnb employees, the product handpicks listings based on criteria such as personality, scenic surroundings, great hosts and consistent quality. The platform currently features more than 1,000 holiday homes across Denmark, Norway and Germany. Landfolk targets owners who have not traditionally rented their secondary homes and aims to expand the rental market (the article notes only one-fifth of Danish holiday homes are rented out). The company has launched in Germany and Norway in the past three months and plans to double its number of listings over the next year while further developing the product. No specific revenue figures were disclosed, though investors cite an "impressive turnover." Landfolk is an Aarhus-based platform founded in 2021 by ex-Airbnb employees that curates handpicked Danish summer houses and builds a community for holiday-home enthusiasts. Listings must fulfil five specific criteria and the company emphasizes design, charm and authenticity. In a little over a year the team has built a platform of more than 300 unique Danish summer houses listed by passionate hosts. The startup reports that 79% of homeowners are younger than 50 and that more than half have never rented their homes out before. Landfolk says booking volume in 2022 exceeded the entire previous year and it plans to list over 1,000 hand-picked Danish holiday homes by the end of 2022. The company intends to expand its offering to Germany and Sweden and is using recent funding to support international growth.

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