Participated · Seed · Oct 2021

Shop Latinx began as an Instagram account and has grown into a curated marketplace focused on Latinx brands and consumers. The platform features over 600 products from more than 30 brands and serves a community of over 100,000 highly engaged fans. Shop Latinx emphasizes cultural curation, storytelling, and trend forecasting across fashion and beauty categories. The company employs four full-time staff across product development and marketing. Recent operating momentum includes a 226% sales increase from Q2 to Q3 and a 278% increase in the most recent month. With its roots in championing underrepresented creators, the company plans to expand both online and offline through experiential commerce, events, new brand and product launches, and large retail partnerships.