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The Venture Codex

IAG Firemark Ventures

Tower Two, 201 Sussex St, Sydney, New South Wales, 2000, Australia

Overview

IAG Firemark Ventures is a corporate venture capital and incubation firm of Insurance Australia Group that began operation in October 2016, with its headquarters in Sydney in Australia and offices in Surry Hills in Australia and Singapore. It seeks to make minority seed, early-stage, and late-stage investments. It prefers to invest in companies from the insurance, financial technology, insurance technology, artificial intelligence, machine learning, big data, cybersecurity, and internet of things sectors in Australia and Singapore.

Total investments
8
Lead investments
1
Investments · 12mo
1
Active investors
7

Sector focus

  • Corporate Training
  • Impact Investing
  • Incubators
  • Venture Capital
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Investment portfolio

  • Adaptive Insurance

    Participated · Equity · Jul 2026

    Adaptive Insurance operates as a specialty MGA and insurtech platform offering products aimed at climate- and weather-related exposures. Its offerings include GridProtect, a parametric product for short-duration power outages, a wind and hail deductible buy-back for residential and commercial properties, residential flood insurance with broader coverage and higher limits than the National Flood Insurance Program, and commercial equipment breakdown coverage. The company is developing a proprietary climate intelligence platform to inform its product design and distribution. With the recent $5 million financing, Adaptive has brought total funding to $10 million to date. The new capital is intended to expand its specialty product portfolio and grow its agent and partner distribution network. No revenue, user metrics, founding year, or location were disclosed in the article.

  • Tic:Toc Home Loans

    Led · Series D · Dec 2022

    Tic:Toc builds a proprietary AI-driven lending platform that powers fully automated credit underwriting and a fully digital home-loan product launched in July 2017. The company combines explainable AI with digital fulfillment and underwriting expertise to accelerate lending decisioning and customer experiences. Tic:Toc plans to further develop its platform to increase modularisation and scale its application in Australia and overseas, and to grow its retail business as a proving ground for its platform solutions. The fintech says it has settled around $4 billion since being founded in 2015. Tic:Toc is led by founder and CEO Anthony Baum and is headquartered in Adelaide, South Australia. Following the latest funding tranche the company is valued at approximately $230 million.

  • Trendspek

    Participated · Series A · Dec 2022

    Trendspek develops Precision Asset Intelligence (PAI) software that converts drone footage into high-resolution 3D digital models for inspection and analysis. The platform can produce interactive models with detail down to 1mm and reduces inspection time from days to hours. PAI is used to inspect hard-to-reach assets such as mobile towers, chimneys, warehouses and water towers and can chart deterioration over time via subsequent flyovers. Trendspek counts clients including CBRE, NationalGrid, PGIM Real Estate and Applus+ and has expanded into Europe and the UK in 2021 and the US in 2023. The company was founded by former Qantas pilots Derek Feebrey, Fiona Church and Mitch Deam, who launched PAI in 2019. The business plans to use new funding to grow the team, accelerate product development, expand global reach, and increase expert customer support. Trendspek is a Sydney-based software venture that converts drone footage of hard-to-inspect infrastructure into 3D virtual models for remote inspection. Its SaaS platform can chart deterioration over time by comparing subsequent flyovers, enabling monitoring of mobile towers, chimneys, warehouses and water towers. The company says its service became a vital lifeline during the COVID-19 outbreak by reducing operational risk through remote inspections. Co-founder Fiona Church says Trendspek has gained global traction across telecommunications, rail, industrial and infrastructure sectors, with company CFOs among its strongest advocates due to compelling ROI versus current methods. Sydney Angels led a $1.1 million seed round to fund the business’s next stage of growth. Trendspek plans to use the capital to expand its tech development team, invest in customer support, and launch partnerships in Australia, the US and Europe.

  • UpGuard

    Participated · Series B · Jun 2021

    Founded in 2012, UpGuard delivers an AI-driven Cyber Risk Posture Management (CRPM) platform that unifies vendor risk, breach risk, user risk, data-sharing trust, and GRC automations into a single view. The system processes more than 100 billion risk signals every day and, in the last 100 days alone, analyzed 23 billion tokens to generate 70 k AI risk assessments and auto-complete 700 k security questionnaires. UpGuard’s technology has triaged 90 % of 483 k breach signals, helping lean security teams focus on high-intent threats. The company has earned G2 recognition as the top Third-Party and Supplier Risk Management solution for 15 consecutive quarters. Its customer base includes 50 k organizations in over 90 countries, with 2 000 paying customers supported by a distributed workforce in 14 nations. Headquartered in Hobart, Tasmania, with a U.S. base in Mountain View, California, UpGuard plans to use new capital to extend its AI capabilities, expand global go-to-market efforts, and pursue strategic M&A. Financial details from prior rounds were not disclosed, but the firm highlights a track record of capital efficiency alongside rapid scale.

  • Arturo

    Participated · Series B · Apr 2021

    Arturo uses deep learning to extract detailed physical property characteristics and predictive analysis from satellite, aerial, stratospheric and ground-level imagery, often delivering results in as little as five seconds. The company increased the number of extractable property attributes to 71 within the past 18 months and has completed over 35 million on-demand property analyses since becoming commercially available in 2018. Arturo spun out from American Family Insurance and serves property & casualty insurers, reinsurers, lenders and the securities markets. It reports revenue growth of over 300% in the past 12 months and counts two of the top five U.S. P&C insurers and the two leading insurers in the Australian market among its clients. Near-term plans include expanding the technical team, deepening partnerships with imagery providers, and broadening geographic coverage into Europe and Southeast Asia. The company intends to roll out offerings to the commercial property sector and other built-environment customers such as banks, asset managers and other financial institutions. Arturo provides structured property characteristic data and predictive analysis for residential and commercial properties using satellite, aerial, drone, and ground-level imagery. The company leverages deep-learning models to deliver differentiated property data—often in as little as five seconds—for use across pricing, underwriting, renewal and claims workflows. Arturo was spun out of American Family Insurance in 2018 after more than three years as an internal R&D group. Since launching as a standalone company it has steadily gained clients and industry recognition for its models. The company serves Property & Casualty insurance, reinsurance, lending, and securities markets. Arturo plans to use its recent financing to expand its business in North America and the Asia Pacific. Arturo develops deep-learning property analytics that extract structured property observations and predictions from satellite, aerial, drone, and ground-level imagery. Its models generate detailed property information often in under five seconds and are positioned for use across P&C insurance, reinsurance, lending, securities, and property management. The technology originated from more than three years of research and investment inside American Family Insurance, with product feedback from claims and underwriting professionals. Arturo was created adjacent to real customer problems through American Family’s Data Science and Analytics Lab and was spun out to bring the technology to a broader market. American Family remains both a customer and an investor following the spin-out. Arturo leverages proprietary data sources alongside imagery to deliver on-demand, near-real-time property data.

Team