The Venture Codex

Participated · Equity · Oct 2025

Founded in 1975, Studds Accessories designs, manufactures, markets, and sells two-wheeler helmets under its mass-market Studds line and its premium SMK line, alongside ancillary motorcycle gear such as luggage, gloves, rain suits, riding jackets, eyewear, and helmet locks. The company also contract-manufactures helmets for global brands like Jay Squared’s Daytona and O’Neal, distributing these products across Europe, the United States, and Australia. Studds exports to over 70 countries, giving it a broad international footprint in the Americas, Asia, and Europe while maintaining a significant domestic presence in India. Its customer base includes leading motorcycle OEMs such as Hero MotoCorp, Honda Cars India, Suzuki Motorcycle India, Eicher Motors’ Royal Enfield, and India Yamaha Motor, as well as institutional buyers like Central Police Canteens and the Canteen Stores Department. The firm is preparing for a ₹455 crore initial public offering priced between ₹557–585 per share, which implies a valuation of roughly ₹2,300 crore at the top end. Because the IPO is entirely an offer for sale, Studds itself will not receive any primary proceeds. The company recently completed an anchor investor allocation to bolster demand ahead of the listing.