• STRIVE

  Participated · Series A · Jun 2022

  STRIVE provides a sensor-and-algorithm platform that integrates into compression clothing to deliver muscle performance, strain, fatigue and efficiency data for elite athletes and teams. The company says its proprietary algorithms and sensors deliver the industry’s most accurate and actionable muscle data. Over 215 professional and collegiate athletes and teams across the NFL, NBA, NHL, MLB, MLS, EPL and NCAA use STRIVE, and customers include organizations such as the Baltimore Ravens, Kansas City Chiefs, Orlando City SC, Leicester City, Manchester City, the University of Kentucky men’s basketball program and the U.S. Air Force. STRIVE will use the funding to build out sales and marketing to accelerate and scale growth among athletic and military customers and to advance efforts in the industrial sector. Founder and CEO Nikola Mrvaljevic said the company will invest in new use cases to drive growth and scale. Founded in 2016 and based in Bothell, Wash., STRIVE plans to continue innovating its product for additional markets. Strive is a Bothell, Wash.-based wearable technology startup that sews its Sense3 sensor system into ordinary compression shorts to measure muscle exertion, distance and heart rate. The product combines muscle, heart and motion metrics in a single solution to help coaches understand athlete efficiency and fatigue. Because the sensors are integrated into compression garments, athletes avoid straps, wristbands or other distracting wearables. The company works with customers including the University of Maryland, Rutgers and several NFL teams, is seeking NBA approval, and collaborates on research with Cal Poly and the University of West Florida. Strive is also participating in the U.S. Air Force’s AFWERX program and plans to automate the data-review process so insights can be communicated to coaches and athletic trainers. The startup recently raised $1.5 million, according to a regulatory filing, and has seven full-time employees. Founders Nikola Mrvaljevic and Carsten Winsnes draw on athletic and engineering backgrounds to develop the product.

No current team members are available.