Participated · Equity · Sep 2023

Parade is a San Francisco-based software platform that provides truckload capacity management to freight brokers, driving carrier access and digital transformation. Led by CEO and Co-Founder Anthony Sutardja, the platform helps users manage relationships, increase truckload capacity, and re-utilize carriers to find the right truck at the best price at the right time. The company raised $17M in funding to support growth and product development. Parade intends to use the proceeds to develop and enhance products that accelerate brokers’ ability to transact freight at scale. Its roadmap includes using Generative AI to turn conversations into freight bookings and expanding integrations with transportation management systems, load boards, rating benchmarks, visibility platforms, and compliance solutions. Parade provides an AI-enabled Truckload Capacity Management Platform that layers on top of a freight broker’s existing systems, such as a Transportation Management System (TMS), to help brokers find availability, book trucks online, and digitally transact loads. Over the past year the company brought its core Capacity Management product to market for freight brokers. Parade’s platform is designed to charge a broker’s capabilities to find and transact truckload capacity and to strengthen connectivity with third-party partners. Customers include major brokerages such as Armstrong Transport Group, Schneider, and Worldwide Express. The company plans to use its recent funding to accelerate digital adoption, expand product capabilities, grow its team, and deepen connectivity across its partner ecosystem. Parade was founded in 2015 in San Francisco.