Participated · Equity · Jan 2021

MadeiraMadeira is an online marketplace specializing in home products, offering roughly 300,000 products and combining third-party sales with private-label goods and its own shipping and logistics. The platform hosts more than 10,000 sellers and about 2.5 million SKUs, and has added physical showrooms while keeping orders online. The company benefited from COVID-19 tailwinds as ecommerce penetration in Brazil rose from roughly 7% pre-pandemic to 17% at the peak and has since stabilized around 10%. MadeiraMadeira operates ten warehouse locations today and employs over 1,300 people, most focused on technology, logistics and product development. Recent financing valued the business at over $1 billion and the company plans to use proceeds to expand logistics capacity, add new warehouses, introduce same-day delivery and grow private-label services. Management positions these moves as consolidation of its leadership in Latin America’s home goods market and as preparation for a potential public offering.