The Venture Codex

Participated · Seed · Apr 2022

Influur operates an influencer marketplace where creators connect all their social accounts, display pricing and past collaborations, and apply for brand campaigns. The platform hosts over 40,000 creators and restricts posting to creators with more than 2,000 followers; creators typically respond to brand requests within 24 hours. Influur holds brand payments in escrow and offers a creator wallet with a standard 30-day payout or an instant withdrawal option (15% fee); 20% of creators have used the instant payout. The company charges brands a 20–25% service fee and offers a $30/month premium subscription that includes a one-click media kit and exclusive creator content. Influur is building campaign insights and a prediction engine and plans to launch additional financial products for creators, including virtual accounts, short-term loans, credit cards, and debit cards. It is expanding its team across hubs in San Francisco, Miami, Mexico and Argentina and, after some profitable months last year, aims to be cashflow positive by 2026. Influur is a Miami-based marketplace platform that connects multiplatform stars, digital celebrities and influencers with brands. The platform matches influencers to brand campaigns and has run activations with Hard Rock Cafe, Paramount Latin America, Boxy Charm and Warner Music Latina. Led by CEO Alessandra Angelini, the company was founded with product, operations and influencer leadership including Valeria Angelini, Paula Coleman and Fefi Oliveira. Influur raised $5M in a Seed funding round led by Point72 Ventures. The company intends to use the funds to expand operations and broaden its business reach. Influur plans to scale its marketplace and deepen brand partnerships across platforms.