Magenta Venture Partners
12 Abba Eban Avenue, Herzliya, Israel
Overview
Magenta Venture Partners is a venture capital firm focused exclusively on Israeli and Israeli-related early stage technology startups across multiple categories including Enterprise Software, IoT, Industry 4.0, Automotive, Mobility, AI, Fintech, and Digitalization. We seek to partner with the best Israeli entrepreneurs and work with them towards building significant global companies. We do this by leveraging our unique network to open the right doors, sharing from our own and our community’s operational experience as well as helping secure further financing. Magenta Venture Partners is backed by prominent Japanese institutional investors, including Mitsui & Co. Ltd., all with strong global reach in multiple domains across a wide range of industries. The fund is led by four seasoned professionals with significant global experience in high-tech, startup investment, and corporate business development.
- Total investments
- 11
- Lead investments
- 6
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Venture Capital
Investment portfolio
- Onebeat
Participated · Series A · May 2025
Onebeat offers a dynamic inventory optimization and execution platform that converts replenishment, allocation, and liquidation into daily SKU‑store level decisions. Its software enables retailers to act quickly, adapt in real time, and maximize profitability through precise inventory flow. The platform is already used by more than 220 retailers worldwide. Led by CEO Dr. Yishai Ashlag, Onebeat is headquartered in New York City. The company plans to use new funding to expand operations and accelerate development efforts. Recent fundraising activity brought its total funding to $30M. Onebeat is a Tel Aviv-based AI-enabled retail-tech company offering a SaaS solution that gives mid-market retailers flexibility and improved inventory visibility. Founded in 2018 by Dr. Yishai Ashlag (CEO) and Avihai Shnabel, the company was born out of Goldratt Consulting. Its platform is designed to help retailers cut costs and expand margins using AI-driven supply-chain and inventory capabilities. During the last twelve months Onebeat more than doubled its client base, now partnering with over 170 retailers across 26 countries in sectors including fashion, footwear, jewelry, pharmacy and beverage. The company works with global retail leaders such as Calvin Klein, American Eagle, Crocs and the retail division of TATA Group. Onebeat raised an additional $10M and plans to use the funds to expand its retail platform, business operations and pursue new business growth plans.
- Monogoto
Participated · Series A · Oct 2024
Monogoto offers a software-defined connectivity platform that centralizes management of cellular, private LTE/5G and satellite connections for devices and fleets. The platform spans 180 countries and 550 networks and supports both SIM-based and software connectivity solutions. Customers include businesses in asset tracking, smart metering, fleet management and telematics, point-of-sale, retail, healthcare, and micromobility. The company was co-founded by CEO Itamar Kunik and CTO Maor Efrati; Kunik previously worked on telecom infrastructure projects with Israel’s 8200 unit. Monogoto is positioned as a developer-friendly API-style alternative for provisioning connectivity at scale. Financially, the company disclosed a $27M Series A and has raised $38M in total to date; valuation was not disclosed. Monogoto offers a global, cloud-based cellular connectivity platform and APIs that enable enterprises and developers to design, build, manage, control and scale IoT and M2M applications. Its platform connects and controls cellular-based sensors and devices across use cases such as point-of-sale terminals, ATMs, wearables, smart lighting, fleets and package tracking. The company serves more than 100 customers worldwide, including Sodaq, Connected You, Origin GPS and Tvilight. Monogoto intends to use new funding to expand its U.S. presence with a San Francisco office, grow product sales, and boost brand awareness and market penetration. It also plans to enrich B2D assets with additional APIs, documentation and developer tools, extend its global points of presence, and expedite and strengthen its network’s 5G infrastructure. The company is led by CEO Itamar Kunik.
- Sensos
Led · Series A · Feb 2024
Sensos, spun off from Sony Semiconductor Israel in 2022, offers a proactive supply-chain management platform built around environmentally friendly disposable cellular labels and an AI-powered Control Tower. Its labels monitor movement, dwell time, departure and arrival, and environmental conditions such as temperature and pressure to meet regulatory and product requirements. The Control Tower Platform analyzes millions of data points to generate actionable supply-chain insights for customers. Sensos says its technology has been adopted by leading firms including Bayer and DB Schenker. The company was founded in 2022 by Aviv Castro, Yair Ripshtos, and Tal Kanonich and operates from Israel. Following the Series A, Sensos is positioned to scale deployments of its label-and-software offering across logistics customers.
- Flexspace
Participated · Seed · May 2022
Flexspace operates a platform that enables hybrid-remote companies to search, price, book, and manage on-demand third-party collaboration workspaces directly from existing workflows. The product connects to operators’ inventory in real time, helping real-estate owners monetize unused space while giving employees flexible access to off-site workspaces. Flexspace partners with operators including WeWork, Mindspace, TheYard, Nomadworks, TheMalin, and Werqwise. In Q1 2022 the company’s bookings more than doubled and monthly transaction volume has grown nearly 40% month-over-month since the beginning of the year. Flexspace provides operators with usage insights (booking lead times, weekday trends) and plans to use new capital to expand its network across U.S. metropolitan areas and further develop team-focused product and technology integrations. The company was founded in 2020.
- Veego
Led · Series A · Aug 2021
Veego provides a data platform for Communication Service Providers (CSPs) that continuously measures user engagement with web-based devices and services to optimize internet experience in the connected home. The platform offers visibility, scoring and assessments to rank a user's quality of experience in the context of the service being consumed and its connectivity needs. Veego's analytics aim to identify root causes for streaming breaks, low-resolution video, poor audio, gaming latency, dropped calls and other connected-home problems so they can be rectified before they occur. The company is led by Co-Founder and CEO Amir Kotler and is based in New York City. Veego closed a $13m Series A and intends to use the funds to enhance its machine-learning models that deliver real-time analytical capabilities across multiple use cases. The company also plans to expand its reach globally. Veego develops AI technology that deploys on smart hubs, routers and IoT devices to automatically detect, analyze and repair connected‑home device and system problems before customers notice them. The company plans to use the $5M seed funding to boost product development and expand market presence in autonomous support for routers, smart hubs, gateways and edge devices. Veego says it is ready to deliver its autonomous malfunction detection, analysis and repair technology to Internet Service Providers and smart‑hub manufacturers this summer. It is also developing technologies to be embedded in smart devices to enable visibility into IoT device performance. The seed round was backed by Robert Bosch Venture Capital GmbH, State of Mind Ventures and North First Ventures. The company was founded by Amir Kotler, Denis Sirov and Reffael Caspi and is based in Ramat Gan, Israel.