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The Venture Codex

Overview

Worldwide leader in design, manufacture, and marketing of toys.

Founded

1945

Deals · 12mo

0

Stage focus

Series A

Geographic focus

United States

Sector focus

Consumer Goods
Manufacturing
Online Games
PC Games
...

Investment portfolio

3rounds
NAMEDATESIZE
Cryptoys
Jun 2022Participated
$23 MSeries A
OnChain Studios
Jun 2022Participated
$23 MSeries A
Osmo
Dec 2016Participated
$24 MOther Equity
Cryptoys
Jun 2022Participated
$23 MSeries A
OnChain Studios
Jun 2022Participated
$23 MSeries A
Osmo
Dec 2016Participated
$24 MOther Equity
3
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Mattel: 3 funding rounds are recorded in the selected participation categories.All available history.
Mattel: 3 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series A02
Other Equity01

Monthly Deal Activity

Mattel: 3 deals are recorded across 119 months.All available history.
Mattel: 3 deals are recorded across 119 months. All available history
MonthDeals
Dec '161
Jan '170
Feb '170
Mar '170
Apr '170
May '170
Jun '170
Jul '170
Aug '170
Sep '170
Oct '170
Nov '170
Dec '170
Jan '180
Feb '180
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Apr '180
May '180
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Aug '180
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Dec '180
Jan '190
Feb '190
Mar '190
Apr '190
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '200
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Jan '220
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Jan '260
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Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Mattel: Crypto & Blockchain is the largest displayed sector by deal count (2 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Mattel: Crypto & Blockchain is the largest displayed sector by deal count (2 deals). All available history
SectorDeals
Crypto & Blockchain2
Gaming & eSports2
Hardware & Robotics1
Media & Entertainment1
E-Commerce & Retail1
AI & Machine Learning1

Deal Size Distribution

Mattel: 3 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Mattel: 3 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M0
$10M-$25M3
$25M-$50M0
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Mattel: United States has the largest recorded deal count among the displayed regions (3 deals).All available history.

Top 1 of 1 regions; European countries are grouped as Europe.

Mattel: United States has the largest recorded deal count among the displayed regions (3 deals). All available history
RegionDeals
United States3
Mattel: 15 co-investors are shown, with Acrew Capital sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Mattel: 15 co-investors are shown, with Acrew Capital sharing 2 recorded deals. All available history
Co-investorShared deals
Acrew Capital2
Animoca Brands2
CoinFund2
Dapper Labs2
Draper Associates2
Sound Ventures2
a16z crypto1
Accel1
Andreessen Horowitz1
Collab+Sesame1
Flamingo Capital1
Houghton Mifflin Harcourt1
K9 Ventures1
Miami Angels1
Upfront Ventures1

Investment Strategy

Mattel: Led accounts for 0% and participating for 100% of round participation.All available history.
Mattel: Led accounts for 0% and participating for 100% of round participation. All available history
CategoryDeals (count)Share (%)
Led00%
Participating3100%
Mattel: Single-lead accounts for 0% and co-led for 0% of lead dynamics.All available history.
Mattel: Single-lead accounts for 0% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led00%

Lead dynamics requires at least one led deal in this range

Team

Anthony P. DiSilvestro

Chief Financial Officer

Kevin Farr

Chief Financial Officer

Krista Berger

Senior Vice President Barbie and Global Head of Dolls

Lisa Laubach

Head of Ecommerce & Online Experience, American Girl

Lisa Lee

Sr. Manager, Global Brand Marketing (Vehicles - Hot Wheels, Matchbox, Cars)

Richard Dickson

President & COO

Roberto Stanichi

EVP of Hot Wheels & Global Head of Vehicles and Building Sets