Led · Equity · Mar 2022

Provenance provides a software platform that embeds Proof Points—clickable digital sustainability claims—on e-commerce pages so shoppers can view evidence or independent verification of claims like Net Zero, Fully Recyclable Packaging, Living Wage and Female Owned Business. The product is live in 18 markets across Europe, North America and Asia Pacific and reports a 27% increase in conversion and a 2.8x increase in engagement at point of sale. The startup has tripled its customer base in the past 12 months and counts clients including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever. The new funding will be used to drive software product development, grow the team and expand brand and shopper reach. Provenance’s stated mission is to empower 1 billion citizens to choose products that match their values and to combat greenwashing through transparency tech. Provenance operates a blockchain-backed platform that enables brands and retailers to introduce integrity and transparency into their supply chains. The platform is positioned to help customers trace and verify supply-chain information. The company is led by CEO Jessi Baker and is based in London, UK. Provenance announced a funding round (amount undisclosed) and intends to use the proceeds for product development. The company also announced strategic board additions, reflecting an intent to strengthen governance as it scales product efforts. No operating metrics or revenue figures were disclosed in the article.

Led · Equity · Feb 2022

57hours operates a booking platform for outdoor adventure tourism that connects customers (for example hikers and sailors) with local guides across destinations worldwide. The company positions itself as an operations-focused marketplace rather than a deep-technology innovator, leveraging founders' tech and business-development experience. Over the past year the business grew fourfold after discovering scalable user-acquisition channels. Average booking value on the platform exceeds $2,500, which supports positive return on ad spend from a single booking. The team plans to use new capital to invest in proven growth channels while continuing experiments, including increased paid marketing, SEO, social and video content production. Founders Viktor Marohnić and Perica Levatić emphasize product-market fit, commercialization and measurable social impact like driving local bookings and supporting underserved groups. 57hours operates a global marketplace to find and book sports‑adventure activities—hiking, skiing and guided outdoor experiences—organized with professional guides. The startup began in 2019 as an internal project inside digital agency Five and is now led from New York. Founders Viktor Marohnić and Perica Levatić emphasize promoting an active lifestyle over building novel technology. Since January 2021 the company reported 1,500% growth, and its success metric is days users spend outdoors. Financially, 57hours recently secured external capital to support expansion and operations, reflecting investor interest in its travel and outdoor‑activity niche.

Led · Series A · Jan 2022

CloudApp is a visual work-communication platform that lets teams create and share HD screen recordings, GIFs and marked-up screenshots stored securely in the cloud. Files are accessible via native Mac and Windows apps or as password-protected web links and the product supports integrations with Slack, Atlassian, Trello, Zendesk and Asana. Since its launch the company has amassed more than four million total users and counts customers such as Adobe, Uber, Zendesk and Salesforce. Founded in 2015, CloudApp aims to reduce synchronous meetings and emails by enabling asynchronous, easily searchable visual messages. The company envisions using AI to surface the most relevant content and build repositories of quick-help videos to improve workflows across sales, support, product and engineering teams. CloudApp plans to use recent funding to speed the product, deepen integrations, enhance security, and expand product, engineering, marketing and sales teams. CloudApp is a video-led collaboration solution that enables instant business communication through shareable videos, GIFs, screenshots, screen recording, and GIF creation. The company offers Chrome, Mac, and Windows applications and integrates with workflow tools including Zendesk, Slack, Adobe, Drift, and Zapier. CloudApp reports more than 3MM users and nearly 1,000 corporate customers and has high user ratings on G2 Crowd, TrustRadius, and Gartner Peer Insights. The company plans to use the financing to invest in its fast-growing enterprise-led product and to scale sales and marketing. Its product positioning emphasizes improving productivity and customer experience for businesses. The company is headquartered in San Francisco. CloudApp is a visual communication platform that enables instant video messaging, screen recording, screenshot annotation, and GIF creation. Led by CEO Tyler Koblasa and based in San Francisco, it serves over three million users and thousands of businesses. The product focuses on bringing human connection back to digital workflows and helping professionals express ideas faster through visual imagery. In conjunction with the Adobe investment, CloudApp released a plugin for Adobe XD CC that debuted at Adobe MAX. The plugin allows XD users to capture and share designs without leaving the Adobe application, improving collaboration with clients and colleagues. Prior investors include Cervin Ventures, Bloomberg Beta and others; the company has raised a total of $6m to date. CloudApp is a San Francisco–based platform for capturing, annotating, and sharing visual content. The product lets users capture images and screenshots, annotate them, share them, and search information contained within any image. It integrates with services such as Twitter, Trello, Asana, Google Docs, JIRA, MailChimp, and Zendesk to help unify digital workflows. The company has just launched CloudApp 4, which adds image-content search and analytics to track user views. CloudApp 4 also includes a Business Edition with enhanced enterprise security, compliance and control, custom data hosting (via Amazon S3, Google, Box), and automated user provisioning (via Google Apps, OneLogin, Okta). CloudApp serves creatives, marketers, developers, and support teams and offers a free tier at getcloudapp.com. The company recently raised $2M in seed financing.

Led · Series A · Oct 2021

Alpha Paw focuses on pet wellness products, offering breed-customized food, supplements and other items for dogs and cats. Originally a small maker of pet ramps, the business was acquired by CEO Ramon van Meer in 2018 and relaunched in 2019 around pet health. Its product lineup includes customized food and supplement toppings tailored by breed and weight, and it plans a subscription box with food, nutritional toppings for ailments (allergies, hip and joint), an edible dental item, and personalized daily exercise regimes. The company reported $20 million in sales last year and projects $35 million in sales this year. Alpha Paw donates meals to shelter dogs for every product purchased and has donated more than 500,000 meals to date. Upcoming efforts include product expansion, international growth and building breed-specific communities on social media to engage pet parents.

Led · Series A · Jul 2021

Freightify is a Singapore-based digital freight forwarder company. The firm provides digital freight forwarding services. According to filings, Freightify has raised an additional $2.4 million in its Series A round. The funding was provided by Trail Mix Ventures and Rainmaking. The transaction was disclosed in filings with the Accounting and Corporate Regulatory Authority (ACRA). No other operational metrics, valuation, or use-of-proceeds details were reported in the article. Freightify is described in the article as a software-as-a-service (SaaS) company. The report highlights a $12 million Series A fundraise for the company. The financing was executed as a mix of equity and debt. Investors named in the article include Sequoia Capital India, TMV and Alteria Capital, alongside other existing backers. The round was the sole $12 million transaction noted in the day's funding roundup on February 2, 2023. No operating metrics, product details, founding year, or location are provided in the article. Freightify provides white-label rate management and e-booking tools that let freight forwarders set up online stores and automate pricing and bookings. The platform integrates with transport management systems and pulls pricing from carrier APIs or automates entry of offline contract rates. Freightify says its technology has handled more than $400 million in freight revenue and $2 billion in gross merchandise volume and it serves customers in 10 countries. Its customers range from forwarders handling about 250 shipments a year to those handling more than 100,000. Founded in 2016 by Raghavendran Viswanathan and originally launched as FreightBro, the company evolved into an automated rate-management system. Freightify plans to use funding to expand into the United States and Europe and is piloting a closed-group data-sharing product later this year.