Participated · Series A · Jun 2024

Samara offers end-to-end home energy services including solar panels, batteries, electric vehicle chargers and aerothermal/heat-pump solutions, backed by proprietary software and in-house engineering and installation teams. The company emphasizes a simplified, customer-focused experience and reports a 4.9/5 Google rating. It operates logistics centers in Madrid and Barcelona and covers 74% of Spain’s national geography, aiming to operate throughout Spain by 2024. Samara says it achieved an eightfold increase in turnover in 2023 by providing comprehensive installation services and is working to incorporate additional renewable technologies into its product portfolio. The company claims its solutions can deliver up to 70% savings on energy bills versus traditional alternatives. Future plans include further national expansion, continued development of its technological platform, and boosting adoption of heat pumps and other green-heating technologies. Samara offers an end-to-end service for residential solar installations, handling permitting, procurement, project management and installation through a hybrid mix of in-house teams and third-party partners. The company also sells home batteries and electric vehicle chargers and is focused on increasing attachment rates for these add-ons. Since launching in June 2022 in Spain, Samara has supported more than 1,700 families and now operates across roughly 75% of Spanish territory. The startup emphasizes optimizing the customer journey via a proprietary offer builder and an online quoting flow. Samara positions its marketplace as a way to partner with more than 1,000 small local installers and expand reach while improving installers’ revenue. Financially, the company has raised a total of €15.5 million since 2022, including a recent Series A. Samara is a solar energy company based in Madrid, Spain, that accompanies households in their energy transition toward a sustainable model. Launched in June 2022, it offers solar energy services including solar panels, batteries, and electric vehicle chargers. Samara uses software to create a holistic, customer-centric solution, including 3D design previews of installations, energy-savings calculations, and CO2 reduction estimates. The company is led by Iván Cabezuela (former Country Manager of Bulb in Spain and ex-Amazon and Uber) and Manel Pujol (former Country Manager of Uber Eats and Alan in Spain). Samara raised €4.5M in a Seed funding round led by Seaya and Pelion Green Future. It intends to use the funds to continue recruiting talent and developing proprietary digital tools to help residential customers adopt solar and other clean technologies. Samara develops technology and digital tools to simplify the process for households to install solar systems, batteries and EV chargers and to manage their energy usage. The company is building an online configurator and 3D design proposals so customers can see panel placement and savings, and plans an installer management app to work with third-party installers. Samara closed €2 million in pre-seed funding to develop its product and launch in its home market. The founders point to an underdeveloped Spanish residential solar market (around 70,000 installations versus some 1.5 million in Germany) with roughly 6 million households and about 1,000 residential installers, leaving a large portion of the market untapped. The article cites typical costs of about €7,000 for a solar system, €4,000 for a battery and €1,500 to include an EV charger, with typical savings of 50–70% on electricity bills. The co-founders bring operating experience from Amazon, Uber Eats, Bulb and Alan and emphasise expanding the installer network and building energy-management technology as they scale.