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The Venture Codex

Pinterest

505 Brannan Street, San Francisco, CA, 94107, United States

Overview

Pinterest is a visual bookmarking tool for saving and discovering creative ideas. It helps its users to discover and do what they love including recipes, arts and crafts, clothing, and home projects. Its site and app allow its users to save and post images on different boards, categorized and curated to each user's individual tastes. Users can also follow boards created by other users, and re-post items to their own boards.

Total investments
3
Lead investments
0
Investments · 12mo
0
Active investors
8

Sector focus

  • Internet
  • Social Bookmarking
  • Social Media
  • Social Network
  • Software
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Investment portfolio

  • Jabali

    Participated · Seed · Mar 2024

    Jabali is developing a generative AI-powered game engine that uses multimodal generative AI to let users create new types of games and interactive experiences. The company is building a purpose-built, closed-loop feedback workflow and technology specifically for video games and interactive experiences. Led by founder and CEO Vatsal Bhardwaj, Jabali operates out of San Francisco, CA and Raleigh, NC. The startup intends to use its recent funding to expand the team, refine proprietary models, and accelerate its product launch. Financially, Jabali has raised a $5M Seed round to finance these initiatives. No operating metrics were disclosed in the article.

  • Atlys

    Participated · Series A · Sep 2023

    Atlys provides a digital visa processing platform that enables travelers to discover, apply for and manage visas for over 150 destinations. The platform charges a fee on top of standard government visa fees and offers features such as a mock-interview tool for US visas and a visa probability evaluator to estimate approval chances. The company is led by founder and CEO Mohak Nahta and is based in New Delhi, with additional offices in San Francisco, Dubai, London and Mumbai. Atlys recently acquired the UK unit of Artionis to strengthen its European infrastructure. The company plans to expand further into Europe and the Middle East and to develop AI capabilities for automated document verification, eligibility checks and real-time traveler support.

  • TripleLift

    Participated · Seed · Mar 2013

    Founded in 2012 by CEO Eric Berry, TripleLift is a programmatic advertising company that invents new ad formats and builds two-sided marketplaces to monetize publishers. The company rose to leadership in native programmatic advertising and expanded into display and video; it is now commercializing Connected TV products. TripleLift works with more than 80% of the comScore 100 publishers, 100% of the Top 20 DSPs and 100% of the AdAge Top 100 advertisers. Last year the company handled over 40 trillion ad transactions across desktop, mobile and connected television. The firm intends to use the new funding to accelerate global growth. Eric Berry will remain CEO and stay on the board. TripleLift develops programmatic native ad technology that automates the rendering and delivery of in-feed native ads for publishers. Led by CEO and Co‑Founder Eric Berry, the company operates a native ad exchange. Founded in 2012 and based in New York, TripleLift has partnered with more than 1,500 premium publishers, including Conde Nast, The Atlantic, and Hearst Newspapers. The company plans to use new capital to expand its native ad exchange and scale its team. It intends to grow headcount from about 50 to more than 100 employees. The recent financing is intended to support those product and growth initiatives. TripleLift converts brands' existing visual assets into native ads and optimizes which images perform best across placements. The product uses computer vision and dynamic templating to render image-centric ads that match publisher sites rather than traditional banners. The company has shifted from creating standard banner ads to building what it calls an industry-first, purely RTB-based native exchange. Advertisers cited in the article include Gap, General Mills, Kohler, and Nissan. TripleLift says it will invest heavily in engineers, analysts and significant hardware to support its technology. The company announced a $4M Series A and previously raised a $2.1M seed round. TripleLift monitors brand content across major publications and social sites like Pinterest, Facebook, Tumblr and Instagram and collects more than 10 million engagement points per day. It automatically inserts trending images into standard banner ads and uses technology such as face detection and color analysis to crop images so differing sizes and proportions look good together. The company was founded a year ago by Ari Lewine, Eric Berry and President/CTO Shaun Zacharia, who previously worked at AppNexus. TripleLift has already run campaigns for clients including Martha Stewart, Gucci, H&M and Puma. Today the data side of the business primarily powers its advertising product rather than being sold as standalone analytics. The founders say analytics features may be expanded over time as the company grows.

Team