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Playtika

8 Hachoshlim St., Herzliya, 4672408, Israel

Overview

Playtika is a game developer that creates disruptive gaming experiences that reshapes the gaming landscape using the technologies in Live-ops, data analytics, and performance marketing.

Total investments
4
Lead investments
3
Investments · 12mo
0
Active investors
8

Sector focus

  • Digital Entertainment
  • Gaming
  • Mobile Apps
  • Online Games
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Investment portfolio

  • Ace Games

    Led · Equity · Nov 2022

    Founded in 2020, Ace Games creates casual and mid-core mobile games and has already released hits like Serial Burglar, Prison Life!, Mix and Drink, and Fiona’s Farm, all of which have ranked highly in U.S. app stores. The studio is currently focused on scaling two new projects: Cluedo Chase, a board-game experience built around the classic CLUE universe, and Mystery Trail, a story-driven puzzle game. Ace Games raised a $7 million seed round in 2021 at a $25 million valuation and, in 2022, Playtika acquired a minority stake for $25 million. The company’s strategy centers on leveraging strong intellectual property and narrative elements to capture a global casual-gaming audience. While specific revenue or user numbers were not disclosed, its prior titles’ top-chart performance in the U.S. indicates meaningful traction. The new capital will be used to accelerate production and marketing of its upcoming titles and to deepen Turkey’s game-development know-how.

  • Edge

    Participated · Series A · Jul 2022

    Edge provides a platform and proprietary technology that lets users clip exciting gameplay moments and turn them into standalone game units called Playables that others can immediately launch and play. Playables are created via a lightweight, game engine-agnostic Edge SDK that publishers and developers can add to their games with no impact on performance. Shared Playables let viewers press a 'start playable' button to jump into the captured moment and replay or alter outcomes on their own systems. Edge plans to further build fundamentals to support a variety of game partnerships, add new features and services, and offer plug-and-play adoption for game companies while growing its user base and creators’ economy. Early performance metrics show strong engagement, with average daily usage time of over 60 minutes and multiple individual play times per Playable. As of the Series A close, Edge reported total funding of $42M, was founded in 2021, is headquartered in Tel Aviv with locations in Los Angeles and New York, and has over 35 employees.

  • Prodrops

    Led · Seed · May 2022

    ProDrops is a Tel Aviv, Israel-based company creating a gaming influencers trading card game to connect gamers to their idols off social media, off stream and in-game. Founded in 2021 by CEO Omer Ziv and CTO Ido Perach, the company raised $5M in Seed funding. ProDrops plans to use the capital to accelerate development of its Rocket League card-collecting add-on, which is supported by Overwolf and slated to officially launch in 2023. The company also intends to advance additional games and to triple its workforce by recruiting highly skilled technologists and developers. ProDrops positions its product to create additional revenue streams for gaming content creators and to support the broader esports industry.

  • Kooply

    Led · Seed · Mar 2022

    Kooply is building a mobile-games development platform that combines no-code creation tools with options for script extension, plus support for assets and distribution. The company says it will target casual mobile games initially and serve both experienced developers and non-technical creators. Kooply is still in stealth and aims for a soft launch later this year while it continues product development. Its leadership includes CEO Ido Yablonka and co‑founders Vadim Zak (VP of R&D) and Guy Pitelko (chief data science officer). The team emphasizes shortening the path from concept to market by handling development, assets and distribution for creators. Financially, the company has just secured seed funding to hire and expand R&D while it readies the platform.

Team

  • Robert Antokol

    Founder & CEO

    LinkedIn
  • Jacob Mendel

    Vice President of Blockchain Technology

    LinkedIn
  • Craig Abrahams

    President & CFO

    LinkedIn
  • Solmaz Yilancioglu

    Mobile Marketing Specialist

    LinkedIn