The Venture Codex

Participated · Seed · Jul 2026

Velocity builds infrastructure to help AI-native software companies monetize user intent through a stack that includes an AI-native advertising network, a mediation and auction layer, and a conversation intelligence system that turns multi-turn dialogue into privacy-safe intent signals. The company positions its product as complementary to subscriptions, enabling developers to expand free access while adding revenue without degrading engagement. Velocity says early customers, including Leadtech/MAU and AIBY (Chaton), have achieved meaningful monetization outcomes alongside healthy engagement and retention metrics. The startup raised $27 million in seed funding to further develop and scale its platform. Investors view Velocity as addressing a growing commercial challenge in the AI era—converting rapid user growth into sustainable revenue—and backing infrastructure that supports monetization and distribution.

Participated · Seed · Mar 2026

ZyG builds ZyG OS, an end-to-end platform that leverages agentic AI infrastructure to identify products with scale potential and execute functions across brand building, store creation, creative generation, user acquisition, conversion optimization, retention and logistics. The company partners with online brands that have initial traction and that pass its Product Market Fit test and high ZyG Score to predict scale potential. ZyG says its platform removes operational and data complexity and the financial risk of scaling so founders can focus on product development. The founding team includes the creators of ironSource and three leading AI experts from an Israeli cyber unit, combining commerce and AI expertise. ZyG also offers financing capabilities as part of its platform to help brands scale. The company is headquartered in Tel Aviv and plans to use the Series A proceeds to further develop and expand its agentic operating system for eCommerce scale.

Led · Seed · Jan 2025

Botika is a Tel Aviv, Israel-based company that uses Generative AI to provide online fashion brands with AI-generated models and unlimited professional fashion photos. Its app gives brands access to an AI-powered virtual studio that streamlines image production, reducing time-to-market while maintaining quality. The platform helps retailers engage customers, expand into new markets and improve conversion rates. Mobile functionality now includes support for flat lays and packshots, expanding capabilities beyond on-model photography. Led by CEO Eran Dagan, the company plans to use the new funding to drive continued product innovation and support expansion within the fashion industry. The company completed an $8M Seed financing to support these initiatives.

Led · Seed · Jul 2022

Tedooo is a social network product that lets users search and follow crafters, view catalogs and prices, message sellers directly, and manage orders and offers. The platform includes a Groups feature for community chats and sharing business tips, and sellers can link external stores like Etsy and eBay. Tedooo operates a freemium model with a $24.99/month subscription that offers advanced features and search promotion; the company does not take transaction fees and currently does not support in-app payments. The app has more than 100,000 registered users across over 150 countries and reports thousands of organic new users each week, recently rising to roughly 300–500 daily registrations. Founded in 2020 by Michelle Apelker with CTO and co-founder Mor Apelker, the company plans to build in-app payments, expand into additional categories beyond crafts and DIY, and further develop product features and community functionality.

Participated · Series A · Jul 2022

Edge provides a platform and proprietary technology that lets users clip exciting gameplay moments and turn them into standalone game units called Playables that others can immediately launch and play. Playables are created via a lightweight, game engine-agnostic Edge SDK that publishers and developers can add to their games with no impact on performance. Shared Playables let viewers press a 'start playable' button to jump into the captured moment and replay or alter outcomes on their own systems. Edge plans to further build fundamentals to support a variety of game partnerships, add new features and services, and offer plug-and-play adoption for game companies while growing its user base and creators’ economy. Early performance metrics show strong engagement, with average daily usage time of over 60 minutes and multiple individual play times per Playable. As of the Series A close, Edge reported total funding of $42M, was founded in 2021, is headquartered in Tel Aviv with locations in Los Angeles and New York, and has over 35 employees.