The Venture Codex

Participated · Series B · Jan 2019

Madup is a Seoul, South Korea–based data-driven mobile marketing company that maximizes ad effectiveness by selecting optimal channels and applying detailed targeting. Led by director Lee Joo-Min, the company manages international partners' traffic in Korea and provides customized marketing consulting for diverse industries and sizes. It operates an in-house system that detects and blocks illegal advertisements, purchases appropriate inventory, and measures ad performance in detail. Madup plans to use new funding to expand its performance marketing capabilities by increasing data and technology efficiency, leveraging its years of know-how. Financially, the company secured KRW 13.4 billion in a Series B round to support these growth initiatives.