Participated · Equity · Oct 2020

Survios builds consumer virtual-reality games and has shipped notable titles including Raw Data, Creed: Rise to Glory, Battlewake, and Westworld Awakening. The studio recently released The Walking Dead: Onslaught on Steam and is debuting it on PlayStation VR, with an original story co-written by TV show writers and featuring Norman Reedus. Survios has expanded into VR game publishing and deliberately chose not to pursue proprietary hardware, focusing instead on software and cross-platform play. The company is investing in cross-play and locomotion techniques to improve immersion and reduce VR nausea, and it delivers haptic sensations to increase presence. Leadership has been strengthened with new hires in marketing, product, and art to support growth and franchise work. The company views the upcoming hardware cycle (e.g., Oculus Quest 2) and increased consumer interest during the pandemic as tailwinds for larger-scale game distribution. Survios is a VR game studio best known for Raw Data, a title that runs on the HTC Vive. The studio says Raw Data grossed more than $1 million in revenue in the month after its Steam launch. Survios plans to use the new funding to bring Raw Data to more platforms and to expand the broader universe around the title. The company has emphasized location-based entertainment as an important channel to introduce people to VR and generate additional revenue beyond retail releases. Consumer headset adoption has been slower than expected due to high hardware prices, which informs Survios’s focus on theater- and arcade-style experiences. The funding and studio partnerships are intended to support Survios’s goal of becoming a leading publisher and content creator in virtual reality. Survios develops an immersive VR platform that combines body-tracking input with headset-based 3D worlds, described in the article as a "Kinect-meets-Oculus-Rift." The company's technology maps users' physical movements into virtual environments and is currently focused on gaming applications. Survios originated from the University of Southern California Mixed Reality Lab, the same lab that counts Oculus founder Palmer Luckey as an alum. The company recently received external validation and funding momentum following Facebook's acquisition of Oculus. With the new capital, Survios plans to scale its technology and operations to expand its VR offerings. The article highlights hands-on demos at the company's San Francisco headquarters, indicating a working product and active development pipeline.

Participated · Series B · Jan 2019

Madup is a Seoul, South Korea–based data-driven mobile marketing company that maximizes ad effectiveness by selecting optimal channels and applying detailed targeting. Led by director Lee Joo-Min, the company manages international partners' traffic in Korea and provides customized marketing consulting for diverse industries and sizes. It operates an in-house system that detects and blocks illegal advertisements, purchases appropriate inventory, and measures ad performance in detail. Madup plans to use new funding to expand its performance marketing capabilities by increasing data and technology efficiency, leveraging its years of know-how. Financially, the company secured KRW 13.4 billion in a Series B round to support these growth initiatives.

Participated · Series B · Aug 2016

Huuuge, Inc. is a Palo Alto, California-based developer of real-time mobile games focused on the social casino market, founded in 2014 and led by CEO Anton Gauffin. Its flagship app, Huuuge Casino, offers a free-to-play social gaming experience where players interact and play with others in real time. The company publishes on major mobile stores including the iOS App Store, Android Google Play and Amazon App Store. Huuuge also operates studios in Poland. The company intends to use new funding to further its global growth within the $3.4 billion social casino market. Huuuge develops and publishes free-to-play mobile social casino games, with flagship title Huuuge Casino that enables real-time player interaction and social engagement. Founded in Palo Alto in 2015 with studios in Poland, the company distributes games on iOS App Store, Google Play and Amazon App Store. Huuuge emphasizes a more interactive social gaming experience and positions itself in the fast-growing mobile social casino market. The company plans to use new funding to scale global distribution and expand its presence in APAC. Huuuge is backed by mobile gaming industry veterans including Seppo Helava, Juha Paananen, Henric Suuronen and Wibe Wagemans. The team highlights a founder-led, data-driven approach and commitment to quality and innovation.