Participated · Seed · Aug 2022

Boisson operates brick-and-mortar shops and an e-commerce platform that curates non-alcoholic spirits and beverage brands for consumers and suppliers. Launched in 2021 in NYC, the company has expanded to eight storefronts across New York City, Los Angeles, and San Francisco and grown its ecommerce channel. Boisson has executed strategic industry partnerships, including with Drizly, and positions itself as a tastemaker in the fast-growing NA category. The company reported a 300% revenue increase from 2021 to 2022 and is on track for triple-digit year‑over‑year growth in 2023. Boisson’s product strategy emphasizes curated collections, wholesale and retail distribution, and an omni-channel experience for customers. Recent leadership change—appointing Sheetal Aiyer as CEO with founder Nick Bodkins remaining as President—signals a focus on scaling and category expansion. Boisson operates retail stores and an e-commerce platform focused on non-alcoholic spirits and a curated collection of over 125 non-alcoholic beverage brands. Launched in 2021 in NYC by Nick Bodkins and Barrie Arnold, the company currently runs five retail locations in Manhattan and Brooklyn and offers nationwide shipping. Boisson has grown sales 7.5x and recently closed a $12M seed round that values the company at $47M. The company plans to expand its physical footprint to Los Angeles with three locations opening in August and September and intends to open additional stores in major U.S. and international markets. It will also launch an on-premise arm to offer wholesale distribution, product education, and consumer data to restaurants, bars and hospitality properties, and will debut new content platforms. To support distribution, Boisson has partnered with Ford Electric Vehicles for zero-emissions delivery to on- and off-premise accounts.