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The Venture Codex

Ritual Capital

1456 Drake Ave, Burlingame, CA, 94010, United States

Overview

Ritual Capital is a seed-stage venture fund that invests in creators creating iconic brands.

Total investments
23
Lead investments
0
Investments · 12mo
10
Active investors
1
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Investment portfolio

  • Centralize

    Participated · Series A · Jul 2026

    Centralize builds a relationship-intelligence platform that creates a living map of how influence flows inside enterprise accounts and that learns from every sales rep interaction. The company positions its product against a backdrop where buying committees have nearly doubled in size and deals above $500K now involve more than 20 stakeholders. NEA described Centralize's approach as owning the workflow and delivering a compounding advantage as the platform gets smarter with usage. The firm said AI is increasing the importance of relationships and who you know in enterprise sales. Founders Rachit Kataria and William Wang were highlighted by NEA as the team executing on this opportunity. No public metrics, location, founding year, or detailed financials were disclosed in the available coverage.

  • Luel

    Participated · Seed · May 2026

    Luel operates a global contributor network spanning nearly 100 countries that is paid to record slices of everyday life, with submissions verified and rights-cleared before delivery. The company reports more than one million submissions processed through quality assurance and runs over 40 active data-collection campaigns. Its customer base includes frontier AI labs, robotics companies, hospitals, and banks. Luel positions itself to serve large markets for multimodal, robotics, speech, and computer-use training data. The company recently closed a $31.2M seed round led by General Catalyst and Lightspeed, which the article characterizes as one of the largest in YC history. The article did not provide revenue figures, a valuation, or a detailed breakdown of planned use of proceeds.

  • Fazeshift

    Participated · Series A · May 2026

    Fazeshift develops an AI platform that automates accounts receivable tasks, claiming to handle over 90% of manual AR work for finance teams. The company was founded in 2023 by Caitlin Leksana and Timmy Galvin and has rapidly scaled its customer base to dozens of enterprises, including eight unicorns. Fazeshift reported 12x revenue growth in a single year, reflecting strong early commercial traction. Its platform aims to reduce operational overhead and accelerate collections by operating workflows directly with AI. The company is positioning itself as an alternative to legacy, rule-based AR software by leveraging LLM and agent capabilities to automate context-aware financial actions.

  • Schematic

    Participated · Equity · Apr 2026

    Schematic provides runtime monetization infrastructure that decouples entitlement and enforcement logic from application code, enabling non-engineering teams to change pricing and packaging via a dashboard. The product acts as a universal control layer that enforces who can access which features and handles special plans, discounts, and consumption-based rules. Customers cited include Plotly, Automox, Florence and Sema4.ai, and Plotly reported reducing pricing-change timelines from weeks to about 10 minutes after adopting Schematic. Schematic announced a Stripe partnership and plans to launch a Stripe app publicly at Stripe Sessions. The company was founded in 2023 and is based in Boulder, Colorado. Financially, Schematic has raised a total of $12 million to date, including the latest $6.5 million seed round.

  • Mandel AI

    Participated · Seed · Mar 2026

    Mandel AI builds an AI supply chain coordination platform that sits atop existing email and ERP systems and uses purpose-built AI agents to read supplier communications, extract critical data, reconcile purchase order confirmations and invoices, and act autonomously. Its agents follow up with suppliers, flag discrepancies, and escalate issues according to company-defined rules, replacing email-and-spreadsheet workflows. The company reports it has processed more than $1 billion in material spend for clients across aerospace, pharma, industrials, and other complex manufacturing sectors. Mandel says one procurement manager using its agents can coordinate work that previously required an entire team by handling hundreds of supplier emails per day, around the clock. The startup aims to become an API for global trade communication and enable self-coordinating supply chains across manufacturers and distributors in North America and Europe. It is led by founder and CEO Nick Gospodinov.

Team

  • Chris H.

    Founder and Managing Director

    LinkedIn