Rukum Sitara Fund
C-13, Rear-Entry, Second Floor, SDA Market, Hauz Khas, New Delhi, Delhi, 110016, India
Overview
Rukam Sitara is a venture capital firm dedicated to early-stage technology startups in India. It focuses on information technology, business products and services, SaaS, artificial intelligence and machine learning, augmented reality, cleantech, cybersecurity, e-commerce, edtech, fintech, healthtech, the internet of things, robotics and drones, space technology, and virtual reality sectors.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 1
Investment portfolio
- Nitro Commerce
Participated · Series A · Jan 2026
Founded in 2023 in Gurugram, India, Nitro Commerce provides a unified, AI-powered marketing automation suite tailored to e-commerce and direct-to-consumer merchants. Its product family includes NitroX for storefront management, Nitro Ads for advertising, Nitro SSO for single sign-on, Nitro Rewards for customer incentives, Nitro Capital for financial tools, and Nitro Recover for cart abandonment solutions. By combining these modules, the platform streamlines digital commerce operations ranging from customer acquisition to retention. The startup emphasizes advanced AI and emerging agentic capabilities to optimize campaign performance and personalize shopper journeys. With fresh capital, Nitro Commerce plans to accelerate platform-led growth, bolster its AI features, hire additional staff, and expand internationally. The company did not disclose revenue or user metrics in the announcement.
Team
Archana Jahagirdar
Founder & Managing Partner
LinkedIn