Participated · Seed · Jan 2024

Fullcast is an end-to-end revenue operations (RevOps) platform that lets companies design, manage, and track the performance of their revenue-generating teams and has strong G2 ratings. The product is initially focused on territory management, enabling companies to create territories quickly, optimize by product/region/industry, reallocate quotas in real time, and retain sales reps. It offers an AI-powered Copilot for RevOps to surface actionable insights and recommendations. Fullcast aims to become the first integrated RevOps platform for the entire Customer 360 journey and is positioning for significant growth as the RevOps market is projected to reach $18 billion over the next decade. Leadership is headed by CEO Ryan Westwood with co-founders Isaac Westwood (COO), Amy Cook (CMO), and Lance Evanson (CCO); Dharmesh Singh and Bala Balabaskaran remain as Chief Customer Officer and CTO respectively, and many team members previously worked together at Simplus. Financially, the company completed a $34 million seed round that includes $4 million in debt from Silicon Valley Bank, and the co-founders personally invested $8 million in the round. Fullcast is an end-to-end RevOps platform that brings sales strategy and the sales execution engine together. The product was created to unite all of the moving pieces of a sales Go-To-Market (GTM) by experts who understand Salesforce and integration needs. Fullcast empowers leading SaaS companies to continuously plan, execute, and analyze their GTM strategy instead of relying on annual plans. The company is based in Seattle. Fullcast recently closed a $4.0M Series A to accelerate revenue growth and continue investing in its RevOps platform. It plans to expand its product, sales, and marketing teams to meet market demand; Bob DeSantis, a former sales leader at DocuSign and Conga, will join the board. Fullcast.io develops software that automates the back-end sales operations work not directly related to selling, including sales quotas, territory definition and assignment, onboarding processes, contact tracking, and sales data compilation. The company positions itself as doing for sales operations what TurboTax did for calculating taxes, reducing repetitive and complex tasks so sales teams and sales-ops can focus on higher-value work. Co-founded by former Microsoft and Salesforce employees Dharmesh Singh (CEO) and Bala Balabaskaran (CTO) in November 2015, Fullcast.io is based in Bellevue and has eight employees. The startup signed its first paying customer in January 2017 and was on track to line up $500,000 in booked revenue for the February–April quarter. Fullcast.io cites complexity in sales operations as its moat and invests in customer success to manage churn and support growth. Competitors noted in the article include Anaplan (targeting larger companies) and OpsPanda (focused on sales planning), which Fullcast says it differentiates from by offering broader sales-operations support.

Led · Seed · Aug 2022

Datajoin, based in Orem, UT and led by CEO Sam Fonoimoana, offers a SaaS platform that enables B2B marketers to integrate their tech stacks via no-code "Micro Integrations." The product synchronizes customer data between applications in a marketing stack without requiring engineering resources. Datajoin is an official Adobe partner and serves a handful of Fortune 500 customers, including Adobe, Cisco, Comcast and ARM. The company raised $3.5M in seed funding to support growth. It plans to use the proceeds to expand operations and hire key talent in product, engineering, marketing and sales, and to broaden its business reach. No revenue or user metrics were disclosed in the article.

Participated · Seed · Jan 2022

Giddy builds a recoverable self-custody smart wallet that splits a user’s private key into encrypted shares stored across multiple user-controlled locations. The company says its MPC technology lets users recover their wallet even if they lose a recovery share. Giddy raised $6.9M in new funding, bringing total investments in the company to more than $15M to date. Investors in the round included Pelion Venture Partners, Peak Capital Partners, Clarke Capital and others, with a strategic investment from Fortnite co-creator Geremy Mustard; Pelion led an $8M round in 2022. Proceeds will be used to further Giddy’s strategy to bring crypto adoption to the masses through its recoverable self-custody technology. The firm positions its product as a response to risks highlighted by collapses of centralized exchanges and growing demand for self-custody. Giddy is a Draper, Utah-based mobile app founded in 2021 that aims to enable mainstream DeFi adoption. The company is preparing to launch a platform that provides staking for DeFi users and offers a wallet designed for secure transactions and easy withdrawal. Its technology and product design focus on making DeFi accessible to average cryptocurrency holders regardless of technical experience or wallet size. Giddy raised $8M in seed funding to support its launch and growth. The round was led by Pelion Venture Partners and brought in a diverse group of strategic and angel investors. The article does not disclose operating metrics such as revenue or user counts.

Led · Seed · Aug 2021

Campfire runs an online portal that brings managers together into facilitated cohorts called "Campfires" to discuss challenges, best practices and provide peer feedback. Cohorts are 12–15 people who meet twice a month for an hour in support-group-style sessions guided by a facilitator and provided prompts. The company supplies content and tools to help managers immediately implement learnings and facilitates feedback from managers' teams. Founders Steve Arntz and Todd Ericksen started the company in 2020; Taylor Murphy and Marinne Pearson joined several months later, and Arntz and Ericksen previously worked at Instructure. The product began as a Slack app and has since been iterated into a proprietary platform based on customer conversations and testing; early customers include Homie and Weave. Financially, Campfire raised $2.5M in seed funding led by Sepio Capital.

Led · Equity · Apr 2021

Emmersion develops cloud-based, AI-enabled automated language assessments and recently launched the first fully adaptive automated speaking assessment. The platform is used by over 700 customers worldwide, including Global 100 companies, large contact centers, and universities. Emmersion's tests automate and speed traditionally human-led language testing, delivering immediate and reportedly more accurate results. The company plans to expand product capabilities, add new languages, and build specialized offerings for employee screening, academic progress, and certification. The funding will also be used to grow the team taking the solution to market. Emmersion was founded in 2015 and is based in Lehi, Utah (Silicon Slopes).