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Serruya Private Equity

210 Shields Court, Markham, ON, L3R 8V2, Canada

Overview

Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz. Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were named Operators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine. The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.

Total investments
7
Lead investments
5
Investments · 12mo
0
Active investors
2
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Investment portfolio

  • Everbowl

    Led · Equity · Jan 2019

    Everbowl is a craft superfood quick-serve chain founded in 2016 by CEO Jeff Fenster and based in Carlsbad, CA. Its core menu centers on craft superfood bowls featuring Acai, Pitaya, Graviola and Acerola, alongside smoothies, oats and salads produced from a facility in Brazil. The company operates 17 locations across San Diego, Riverside and Orange County. It plans an aggressive 2019 expansion in California and may enter Arizona, Nevada and other regional markets. Everbowl secured funding to support those expansion plans. The company employs over 300 people and is slated to open as many as 45 locations by the end of 2019.

  • Hydrofarm

    Participated · Equity · Nov 2018

    Hydrofarm is a leading independent wholesaler and manufacturer of hydroponics equipment and commercial horticultural products with a 40-year operating history. The company offers one of the largest product assortments in the industry with over 5,000 SKUs including lighting solutions, nutrients and grow media, and sells primarily through 1,500+ hydroponic and lawn & garden retailers across North America. Hydrofarm operates nine distribution centers across North America. The company completed a $55 million equity financing to provide financial flexibility to grow the business both organically and through acquisitions. Management said the capital will be used to expand distribution capabilities and to enhance product offerings and service capabilities to meet the needs of a growing customer base. A.G.P./Alliance Global Partners and SternAegis Ventures acted as placement agents and financial advisors on the transaction.

  • bud.com

    Led · Seed · Oct 2018

    bud.com operates a delivery service that connects California consumers with recreational cannabis via licensed regional dispensary partners and a co-curated menu of local and statewide premium brands. The company is led by CEO Dean Arbit and CTO Justin Hall. It recently launched an exclusive online partnership to sell Cypress Hill Bhang products, including ultra-premium flower in a collectible crystal skull jar and a cassette-tape stash box with six premium pre-rolls. bud.com has expanded delivery to much of the Bay Area and plans new California locations, including Sacramento and Southern California, to be announced later in October, with further expansion expected in 2019. Financially, the company raised $1M in seed funding to support staffing, marketing, and expansion of its delivery areas.

  • F/ELD

    Participated · Equity · Sep 2018

    F/ELD is a Los Angeles, CA-based cannabis company that targets the ultra-premium segment through acquisition, development and monetization of high-quality products. The company offers an awarded product line that it plans to bring further to market. Leadership includes Joe Andreae (President), Adam Gillman (CEO and Co‑Founder) and Bert Culha (CMO and Co‑Founder). F/ELD has established an advisory board featuring Richard Kimball and Joshua Zad. The company intends to use the new funding to finance expansion throughout the U.S. and to scale operations in California. The article reports a $6M equity raise to support these plans.

  • PR\U00f8hbt

    Led · Series A · Jun 2018

    Prøhbtd produces premium lifestyle- and culture-focused content with cannabis as the hook rather than the exclusive focus. Its video content is available on the Prøhbtd website and on streaming devices like Apple TV and Roku; the company reported 21 million views in May with an average view time of 3 minutes 45 seconds. Programming includes series such as Edibles, and the company works with more than 60 cannabis brands across branded videos, sponsorships, product development, design and marketing. Leadership frames branded work alongside editorial content and pursues mainstream partnerships such as a deal with Advertising Week. CEO Drake Sutton-Shearer said the company is exploring international opportunities in Canada, Australia and Latin America and is planning a Canadian public offering. Financially, Prøhbtd recently closed an $8 million Series A to scale its content and commercial efforts.

Team

  • Aaron Nathaniel Serruya

    Associate & Managing Director

    LinkedIn
  • Michael Serruya

    Managing Director

    LinkedIn