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The Venture Codex

Shop Your Way

3333 Beverly Road, Hoffman Estates, Illinois, 60179, United States

Overview

Loyalty program rewarding purchases with points and discounts.

Founded

2009

Deals · 12mo

0

Links

WebsiteLinkedInX (Twitter)

Stage focus

Seed

Geographic focus

United States

Sector focus

Loyalty Programs
Retail
Shopping

Investment portfolio

1rounds
NAMEDATESIZE
Unifimoney
Apr 2022Participated
$10 MSeed
Unifimoney
Apr 2022Participated
$10 MSeed
1
Items
Browse all public portfolio deals

Insights

Time horizon

View by

Deal Distribution

Shop Your Way: 1 funding rounds are recorded in the selected participation categories.All available history.
Shop Your Way: 1 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed01

Monthly Deal Activity

Shop Your Way: 1 deals are recorded across 55 months.All available history.
Shop Your Way: 1 deals are recorded across 55 months. All available history
MonthDeals
Apr '221
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Shop Your Way: Fintech is the largest displayed sector by deal count (1 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Shop Your Way: Fintech is the largest displayed sector by deal count (1 deals). All available history
SectorDeals
Fintech1

Deal Size Distribution

Shop Your Way: 1 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Shop Your Way: 1 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M0
$10M-$25M1
$25M-$50M0
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Shop Your Way: United States has the largest recorded deal count among the displayed regions (1 deals).All available history.

Top 1 of 1 regions; European countries are grouped as Europe.

Shop Your Way: United States has the largest recorded deal count among the displayed regions (1 deals). All available history
RegionDeals
United States1
Shop Your Way: 7 co-investors are shown, with AltaIR Capital sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Shop Your Way: 7 co-investors are shown, with AltaIR Capital sharing 1 recorded deals. All available history
Co-investorShared deals
AltaIR Capital1
Global Millennial Capital1
Hard Yaka1
Independent Community Bankers of America1
Oriza Ventures1
Plug and Play1
White Bay Group1

Investment Strategy

Shop Your Way: Led accounts for 0% and participating for 100% of round participation.All available history.
Shop Your Way: Led accounts for 0% and participating for 100% of round participation. All available history
CategoryDeals (count)Share (%)
Led00%
Participating1100%
Shop Your Way: Single-lead accounts for 0% and co-led for 0% of lead dynamics.All available history.
Shop Your Way: Single-lead accounts for 0% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led00%

Lead dynamics requires at least one led deal in this range

Team

Shripal Shah

VP, Head of Product, Marketing & Advertising, and Chief Digital Officer