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SRMG

Al Sharq Al Awsat Building Makkah Road, Riyadh, Ar Riyad, 11583, Saudi Arabia

Overview

Saudi Research and Marketing Group operates as an integrated publishing groups. Saudi Research and Marketing Group is one of the biggest media establishments in the Middle East,a road full of success and a history rich with many stories of expansion, spread, and influence, that of the Saudi Research and Marketing Group.

Total investments
1
Lead investments
0
Investments · 12mo
0
Active investors
9

Sector focus

  • Publishing
Visit website

Investment portfolio

  • VUZ

    Participated · Series B · Oct 2022

    VUZ builds and distributes immersive, 360-degree video experiences for live events and creator content, viewable on mobile apps, the web, VR headsets like Apple Vision Pro and Oculus, and smart TVs. The company has signed exclusive immersive streaming deals with La Liga and the Professional Fighters League and works with over 100 content creators whose combined audience reach tops 100 million. VUZ has crossed 15 million users globally (up from 10 million in 2022) and now logs nearly 3 billion screen views (up from 1 billion); it says it doubled revenue over the past two years and posted an 80% increase in gross profit last year. The startup reached profitability in 2023 and shifted its content mix from roughly 70% free to about 60% free and 40% premium, monetized via annual subscriptions and telecom bundles. Its creator-focused operating model trains and equips freelance reporters and creators with proprietary cameras and supports them via an internal VUZ Studio to reduce production costs and speed editing. VUZ plans to double down in Saudi Arabia and the UAE while accelerating expansion into Africa, Asia, and the U.S.; it has over 40 telecom partnerships, offices in Saudi Arabia, the UAE, Egypt, Jordan, and the U.S., is building teams in India and Indonesia, and is live in Egypt, Kenya, and Nigeria with a South Africa launch planned later this year. VUZ is a platform that offers premium immersive content—more than 20,000 hours—covering entertainment, creators, sports and XR/VR/AR experiences accessible via iOS, Android, headsets and web. The app provides 360-degree live streams including live events, concerts, celebrity interviews and masterclasses; about 70% of content is free (monetized with ads) while exclusive content is sold for $4–$8. Founder and CEO Khaled Zaatarah says VUZ has reached over 10 million users and more than 1 billion screen views since launch, with 44% of views from the Middle East, 32% from the U.S. and 24% from Egypt. The company reports roughly 10% month-on-month recurring revenue growth and top creators have generated over 100 million views globally. VUZ plans to expand internationally (including scaling its Los Angeles office), invest in content and senior hires, add new social features, launch web3 products and NFT projects, and scale into eight new markets using asset-light operations. Partnerships and integration with 45 telecom operators are cited as a backbone for its global expansion. 360VUZ operates a live-stream 360° VR video app that connects users across more than 15 countries. Led by founder and CEO Khaled Zaatarah, the company offers immersive video experiences and holds a U.S. patent related to augmented reality, artificial intelligence, machine learning, virtual control and new advertising solutions. The company plans to use new funds to further develop its immersive video app technology, scale the business, expand its global reach, and deliver more personalized experiences along with additional proprietary technologies. 360VUZ has offices in Dubai, Los Angeles and Riyadh and employs a team of more than 30 people. Financially, the Series A increases the company’s total amount raised to $7M to date.

Team

  • Jomana Al-Rashed

    CEO

  • Hisham Hafiz

    Founder

  • Mohammed Ali Hafiz

    Founder

  • Mohammed Nazer

    Chief Financial Officer

    LinkedIn