Participated · Equity · Oct 2023

Shopstory is a Vienna-based, AI-driven online shop marketing software founded in 2020 that helps small and medium-sized e-commerce businesses optimize advertising and drive more traffic. The company provides a no-code platform that enables online stores to automate processes that deliver performance. It is preparing to launch Shopstory Flowbuilder (formerly Project Pulse), a drag-and-drop no-code workflow builder to automate repetitive e-commerce marketing tasks with pre-made and user-generated flows. Shopstory raised €2.0M in equity in October 2023 and will use the capital to expand across the European market and to finalize development of the new product. Investors in the round include venture funds and a group of business angels, supporting the company’s planned European expansion and product rollout. Shopstory provides a no-code SaaS platform that uses AI to automate marketing tasks, keyword research, Google Ads and SEO optimization for online shops. The product is positioned to replace marketing agencies, reduce costs, and improve profitability for eCommerce merchants. Shopstory centralizes data into a large data hub to drive automated growth and performance improvements. The company operates in four European countries and has stated plans for further expansion. With the newly secured capital, Shopstory plans to expand its team by recruiting experienced leaders. The company was founded in 2020 by Sebastian Schwelle and Robert Böhm; Schwelle serves as co-founder and CEO. Shopstory offers a SaaS product that acts as an intelligent performance marketing assistant for online retailers, using AI to boost sales, profitability, visibility and competitiveness. The tool supports SEO and search advertising (e.g., Google Ads), automates keyword research, monitors competitors, provides campaign and content input, and generates intuitive performance reports. The startup says its customers achieved over a 20% increase in return-on-advertising-spend (ROAS) despite an overall ecommerce market decline of more than 40% in the first half of 2022. Shopstory was founded in 2020 (previously known as boomerank) and is led by CEO Sebastian Schwelle alongside cofounders Robert Böhm and Roman Schweiger. The company plans to use new capital to further develop its software in business intelligence and to pursue geographic expansion.

Participated · Series A · Dec 2022

Mangomint offers an all‑in‑one operations platform for salons and spas that handles appointment booking, automated text communications, reminders and promotional messaging. The product targets small and medium businesses that employ at least five technicians and automates tasks from client booking to care instructions. The founders launched the company in 2017 and say annual recurring revenue and customer growth have exceeded 100% for several years, and the platform has processed more than $1 billion in transactions. Mangomint competes with GlossGenius, Varago, MindBody and Boulevard and is addressing a market Astute Analytica estimates could grow to $185 billion by 2030. The company plans to use new capital to hire engineers and support managers and to build more automation‑driven features to help salons engage and retain customers. Mangomint provides a cloud-based booking and business platform for salons and spas, aiming to streamline operations and client experience. Founded in 2017, the company says it recently surpassed 200,000 appointments booked monthly across the U.S. and Canada, translating to $25 million in sales processed each month. Management has signaled plans to accelerate product improvements and make salon and spa software "invisible." The company was highlighted by OpenView Venture Partners as well positioned to capitalize on a post-Covid resurgence in beauty and wellness spending (estimated $450 billion in 2022). Mangomint’s founders are Daniel Lang, Dan Poineau and Sandra Huber. The business intends to invest its fresh capital to expand and refine its product offering.

Participated · Equity · May 2016

Greetzly operates a website that enables fans to discover and request personal video messages from celebrities and share those videos with friends and family. The platform covers celebrities of all kinds and routes part of the video fee to charities that both the fan and celebrity support. Greetzly works with several established charities. Founded in October 2014 and based in Vienna, Austria, the company plans to use new funding to grow its teams and further develop product and marketing efforts. In May 2016 the company raised €500K in funding from investors including Speedinvest and the Startup300 business angel network. The article did not disclose revenue or user metrics.