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The Venture Codex

Tarsadia Capital

712 Fifth Avenue, Suite 32D, New York, NY, 10019, United States

Overview

Tarsadia Capital is the New York based investment management vehicle of Tarsadia, a multi-billion dollar family office. Tarsadia Capital has a flexible and long-duration investment mandate that focuses predominantly on secondary market investments in credit, equities and commodities globally.

Total investments
3
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Jüsto

    Participated · Series B · Apr 2022

    Jüsto is a vertically integrated, 100% online grocer that designs and deploys proprietary technology to manage assortment, inventory, operations, and logistics. Founded in 2019 by CEO Ricardo Weder, it operates in Mexico, Brazil, and Peru and positions itself as a sole first‑party grocer across Latin America. The company leverages AI and data analytics to forecast demand, reduce waste at micro‑fulfillment centers, and uses proprietary software to pick and deliver orders, achieving a 99% fill rate. By eliminating intermediaries and using vertical integration, Jüsto offers competitive prices, lower transaction costs, and reports growing purchase frequency and retention rates above pandemic levels. With a stated market potential exceeding USD $600 billion, the company plans to deploy new capital to accelerate growth—primarily in Mexico—enhance operational efficiencies, and explore new distribution avenues. The recent USD $70 million equity and debt package strengthens its balance sheet as it scales its full‑basket grocery experience and deepens supplier partnerships. Jüsto, founded in 2019, operates a digital full-basket grocery platform that enables customers to buy groceries via its website or app for delivery. Its assortment spans roughly 7,000–8,000 SKUs focused on fruits, vegetables, proteins and cleaning products, and it has launched complementary offerings like Ekonofresh and acquired Freshmart in Peru. The company has expanded across Mexico and into Peru and Brazil, opening a hybrid physical store in Lima and launching in São Paulo where it has seen 30–40% month-over-month growth. Jüsto reports more than 100,000 users in each market, grew five times in Mexico, achieved a 99.4% fulfillment rate over the past 12 months, and saw 2020 revenue increase 16-fold. Planned initiatives include expanding into roughly 20 additional Brazilian cities over several years, exploring entry into Colombia and Chile (directly or via acquisition), continuing product personalization by city, and sourcing more from small and medium farmers to improve sustainability and reduce waste. The company is prioritizing operational scaling and technology improvements to reach sound unit economics. Jüsto is an online supermarket based in Mexico City, founded in 2019 by Ricardo Weder, operating without physical stores and selling directly via its website and app. The company sources exclusively from local suppliers and emphasizes fresh produce, meats and fish alongside pantry staples, personal care, home and pet items. It operates micro-fulfillment centers and uses AI to forecast demand and reduce food waste, aiming to lower transaction costs by eliminating intermediaries. The model drove strong consumer adoption, with a 16-fold increase in revenue in 2020; the company has 425 employees, 40% of whom are female. Jüsto plans to use new capital to expand across Mexico and Latin America while enhancing last-mile logistics and marketing initiatives. After the latest round, the company has raised over $100 million to date. Jüsto operates a delivery-only, on-demand online grocery service that began in Mexico City and is expanding across Latin America. The company recently expanded beyond Mexico City to Querétaro and reported explosive growth there, with first-week sales equaling what took 200 days in Mexico City. Its core product is an e-grocery platform combined with delivery operations rather than physical retail stores. Jüsto plans to open operations in cities in Colombia, Peru and potentially Ecuador in the next year and may explore joint ventures with delivery services in other countries, though it is currently focused on growing independently. On the financing front, Jüsto has been actively raising capital to support expansion, including a recent top-up and an earlier bridge round. The article does not disclose revenue or user counts beyond the cited sales metric in Querétaro. Jüsto operates delivery-only grocery "dark stores" that pick and deliver groceries directly to consumers, offering categories such as fresh produce, dry goods, personal care, home and cleaning goods, beverages, organic food and pet supplies. The company emphasizes freshness and waste reduction by holding inventory in dark stores rather than on supermarket floors, and it says its prices are roughly equivalent to regular supermarkets. Delivery options include express, same-day and next-day fulfillment. Jüsto positions itself as a direct-to-consumer grocer building brand loyalty on top of urban fulfillment infrastructure. The company plans to expand to more Mexican cities and begin international expansion starting with Colombia. Financially, Jüsto has raised a total just over $20 million in less than a year, including a recent $12 million bridge round.

  • Konfio

    Led · Equity · Sep 2021

    Konfio Limited announced it received $235,000,000 in funding and an additional $110,000,000 in a second and final tranche. The company said it amended the terms of the transaction prior to closing. The transaction was closed on September 29, 2021. The tranche was co-led by Tarsadia Capital, LLC and QED Investors, LLC. Participants included SoftBank Investment Advisers (UK) Limited, VEF AB (Publ), Kaszek Management S.A., International Finance Corporation, and Lightrock LLP. The round was raised at a valuation of $1,300,000,000. Konfio provides unsecured working capital loans to Mexican SMEs, using proprietary technology to monitor credit behavior and make fast disbursements (often within 24 hours). Its average loan size has been about $20,000, and management aims to expand into collateral-backed lending to offer larger loans. The firm says it uses data and advanced technology to identify high-potential businesses, and it has updated HR and gender-equality policies while planning a market strategy based on gender. Konfio has noted the Coronavirus crisis has hit SMEs especially hard and framed the new financing as support for those businesses. The company views the Mexican SME lending market as having substantial upside versus current bank lending levels. No revenue or user metrics were provided in the article. Konfio offers a data-first credit underwriting service that enables quick credit assessment and lending for SMBs. Its platform can disburse credit in as little as one day, versus the months-long approval processes of traditional banks that often require collateral. The company targets small and medium-sized businesses in Mexico, filling a gap as traditional banks retreat from SME lending. Three months after a $100M loan from Goldman Sachs, SoftBank invested another $100M in Konfio, leaving it among the most heavily funded fintechs in Mexico. The investment aligns with SoftBank’s broader Latin America strategy and apparent interest in consumer and SMB data across the region. Konfio is a digital-first online lender that provides unsecured term loans to small and medium-sized enterprises in Mexico. It leverages technology and big data analytics to complement traditional financial analysis and streamline the loan application process. The company targets the top end of the small-business credit segment, a market it views as a roughly $45bn opportunity within Mexico’s broader SME landscape. The articles note Mexico has a population of about 127 million and roughly 7 million SMEs, the majority of which are very small businesses. Konfio was founded in 2014 and is headquartered in Mexico City. Management says the company has shown strong traction in the prior twelve months and plans to invest in its technology stack and to scale beyond unsecured business term loans with new products for underbanked SMEs. Konfio offers technology-based lending focused on micro-businesses and small- and medium-sized enterprises in Mexico. Its underwriting combines data from social media and online payments with traditional data to make real-time loan approvals. The company’s first product, launched in 2014, is a term loan with fixed installments and a maximum amount of $50,000. Konfio says it has provided loans to 50,000 families. The company estimates the market for small business loans in Mexico could be as high as $20 billion and positions itself to serve that underserved demand. Konfio’s leadership highlights the firm’s role in generating jobs and expanding access to capital for entrepreneurs. The business recently secured new funding to support its growth.

  • Loft

    Participated · Series D · Apr 2021

    Loft operates an online one-stop shop for Brazilians to manage home transactions, combining listings, brokerage partnerships and ancillary services such as insurance, renovations and rentals. The company maintains more than 13,000 property listings across roughly 130 regions in São Paulo and Rio de Janeiro and partners with over 30,000 brokers. Loft reported dramatic growth in 2020—listings rose 10–15x, the company said it did more than 6x YoY growth with many thousands of transactions, and it recorded over $150 million in annualized revenues in its first full year. In 2020 Loft entered the mortgage business via acquisition and now ranks among the top-three mortgage originators in Brazil. The company says revenues and GMV increased significantly in 2020 and that it has a "very clear horizon to profitability." Loft plans to use new capital to expand across Brazil, pursue Latin American expansion over time, and explore M&A opportunities. Loft operates a data‑driven residential real‑estate marketplace focused on increasing transparency and liquidity in Brazil by creating open datasets for property valuation and higher‑quality listings. The company monetizes through property sales and ancillary products, including referral and partnership fees with banks and insurance companies. Loft has transacted on roughly 1,000 properties in its core São Paulo market and has raised substantial growth capital to scale. The founders envision a one‑stop shop including renovations, mortgage financing and insurance through banking partners. Loft plans to replicate its model in new cities using an "Uber growth model," with an imminent expansion to Mexico City and the hire of Juan Pablo Ramos to lead that launch. To date the company has raised $275 million in total capital over two years, with the latest $175M Series C enabling accelerated geographic expansion and product rollout.

Team

No current team members are available.