• Local ID

  Participated · Seed · Jun 2015

  Local ID builds a platform to help large businesses manage marketing across many individual locations by surfacing local data and opportunities for regional marketing managers. Its features include a profile of every store and its activity, profiles of every employee involved in marketing, a list of relevant local marketing opportunities, and a task management system. The product preserves regional managers' knowledge and practices so replacements don't have to start at square one. CEO Alex Nocifera, who previously founded Circle Street and Ripple Networks (both acquired), started the company last year. As Local ID adds more features, the stated goal is to offer "all the local context that these large brands need." The company announced a $1.9 million seed round, which was first disclosed in a regulatory filing.

• Digitalsmiths

  Led · Series C · Apr 2011

  Digitalsmiths builds video search and discovery products that generate comprehensive, accurate and actionable video metadata to enable personalized experiences across devices. Its solutions are content-format and device-agnostic and are used by studios, broadcasters and distributors such as Warner Bros., Turner, The CW Network, Paramount and Telepictures. The company highlights real-time capabilities — for example, a partnership with Turner Sports enabled fans to search and watch NCAA March Madness highlights in real time and target those videos with ads. Digitalsmiths says its products unlock new monetization streams for content owners and operators through improved discovery and targeted advertising. To accelerate domestic and international sales and expand its product roster and patent portfolio, the company closed an oversubscribed $12.5 million expansion financing. Digitalsmiths also acquired competitor Gotuit earlier in the year to extend its market position. Digitalsmiths provides a video indexing and ad-targeting platform that analyzes visual and audio content to enable search and thematic ad placement. The company has been indexing digital video content for Hollywood studios for the past three years and recently began offering its technology to web-based video platforms. Its product aims to help content owners and publishers monetize video more efficiently while enabling advertisers to target ads to thematically relevant content automatically. Notable deployments include Warner Bros.' use on TheWB.com for searchable clip archives and adoption by TMZ, which replaced Brightcove with Digitalsmiths. The company competes with players such as Auditude and Viewdle. Digitalsmiths recently closed a $12 million Series B to extend its platform.

No current team members are available.