Participated · Series B · Nov 2019

Eden operates a workplace management platform that connects office managers to third-party service providers across categories like IT support, cleaning, inventory, and handiwork. The company shifted from in-house W2 technicians to a marketplace model; today 100% of revenue comes from connecting offices with third-party providers. Eden is live in 25 markets, including Berlin and London, and has more than 2,000 service providers on the platform. Founded in 2015 and launched out of Y Combinator, Eden originally began as on-demand consumer tech repair before pivoting to enterprise. The company is now focusing on expanding into the broader property-management stack and is beta-testing software for landlords and property managers to handle guest check-ins, maintenance, and building services. Eden has raised just over $40 million in funding since inception. Eden began as an on-demand tech support service for consumers and businesses and later pivoted to a B2B model providing IT support, cleaning, task management, and handy work via W2 employees called “Wizards.” The company has expanded its focus to build software that operates a marketplace for third-party vendors to serve businesses. Revenue from Eden’s own W2 workers now represents about 25% of its business, down from roughly 75% before introducing third-party vendors. Eden currently operates in San Francisco, Los Angeles, New York, and Austin. The team plans to use new funding to expand beyond those markets and to hire more engineers and professionals. Eden’s model is noted as being similar to Managed By Q’s marketplace approach. Eden offers on‑demand, hourly tech help—repairing cracked phone screens, mounting TVs, fixing routers and similar tasks—for a flat $69/hour, with technicians bringing their own tools. Launched out of Y Combinator, the service began in May and is currently available only in the Bay Area. The company has transitioned from a 1099 employment model to a W2 structure. Eden is growing rapidly, reporting 25% week‑over‑week growth since launch. Management says the new funding will be used to expand into new markets, and the article notes enterprise offerings could be a logical future opportunity. Total funding to date and recent traction form the company’s current financial backdrop. Eden offers an on-demand service that sends tech specialists to customers' homes, offices, or coffee shops to fix phones, Wi‑Fi, printers, smart home devices, and other consumer tech issues. The service launched in the Bay Area in March 2015 and is currently available there with same-day bookings and a goal of tightening service windows. Eden charges $69/hour (first hour free) and pays its tech pros $30/hour; those tech pros are currently classified as 1099 contractors though the company is considering moving some or all to W2. The company says there are more than 180,000 tech pros in the U.S. working at incumbents or small shops and aims to tap that supply. Early demand has been strong among users over age 50 who previously relied on relatives for tech help. Eden cites supply-side recruiting as its biggest operational challenge as it scales the marketplace.

Led · Seed · Oct 2019

LEX operates a securities marketplace that takes individual commercial buildings public via single-asset IPOs, allowing both accredited and non-accredited investors to buy and sell minority positions in properties. Investments are offered as publicly traded partnership interests so tax benefits of direct real estate ownership can pass through to investors. The platform is powered by Nasdaq’s Universal Matching System (UMS) and supports trading starting at $250 with no lockups. LEX positions its product as an alternative to commingled public REITs by enabling direct investment in single assets and helping property owners unlock equity while retaining operational control. The company highlights a strategic partnership with Nasdaq and an expanding senior advisory and board team to advance its marketplace. Most recently LEX closed new financing as it continues to scale its marketplace and broaden investor access to commercial real estate. LEX operates a marketplace that lets everyday retail investors purchase and trade shares of individual commercial real estate properties, enabling customizable income-producing portfolios. The platform issues shares under Regulation A so non-accredited investors can participate, and those shares will be publicly tradable partnership interests that pass through tax benefits. LEX will price offered securities initially at $100 to simplify portfolio construction and will provide tools for users to research and compare properties. Property owners can sell ownership interests while retaining operational control, unlocking equity without full property sales. The company was founded by Drew Sterrett (CEO), Dean Sterrett (Head of Product), and Jesse Daugherty (a former Google engineer). LEX recently closed seed financing to advance its marketplace and expand access to the asset class.

Led · Seed · Oct 2019

LEX Markets operates a marketplace that turns individual buildings into tradable public-style stocks, allowing U.S. investors to buy shares of specific income-generating properties. Shareholders can earn income quarterly and can trade their shares on LEX’s public market; each building on the platform has a ticker symbol and stock chart. The platform opened to over 10,000 waitlisted investors in November 2021, has overseen two building IPOs, and now allows any U.S. investor to open an account. LEX’s stated mission is to democratize the $17 trillion U.S. commercial real estate market by improving access and liquidity. The company plans to use new capital to add properties to its proprietary platform, scale its marketplace activities with property owners and investors, and grow its engineering, marketing, sales, and real estate teams. LEX aims to expand investment opportunities and bring larger real estate deals to market faster. LEX is a real estate fintech company building the first commercial real estate securities marketplace available to retail investors. Its platform will enable everyday Americans to buy and sell shares of individual commercial properties issued under Regulation A. The shares will be publicly traded partnership interests, allowing pass-through tax benefits and initial pricing at $100 per security when offered. LEX provides tools to research and compare properties and aims to let property owners unlock equity while retaining operational control. The marketplace is designed to increase liquidity and deliver more accurate, current asset valuations for individual properties. LEX closed $4M in seed financing co-led by Greycroft and Thor Equities.