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Tradeka Corporations

Hämeentie 19, Helsinki, Uusimaa, 00500, Finland

Overview

Co-operative Tradeka is a consumer co-operative involved in the restaurant business and involved in investment activities. Co-operative Tradeka is a consumer co-operative founded in the year 1917. Nowadays, the Co-operative serves approximately 225 000 members. The Co-operative Tradeka is a management co-operative, which is the owner of Tradeka Group Ltd (98%) and Tradeka-services Ltd (100%) (responsible for the membership benefits of the Co-operative). The CEO of the Co-operative Tradeka is Perttu Puro, Master of Laws. Tradeka Ltd is the sole owner of Restel Oy (involved in the restaurant business) and Tradeka-invest Ltd (involved in investment activities) The CEO Tradeka Ltd is Perttu Puro, Master of Laws.

Total investments
1
Lead investments
0
Investments · 12mo
0
Active investors
1

Sector focus

  • Business Development
  • Consumer
  • Finance
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Investment portfolio

  • Vegemi

    Participated · Equity · Jan 2024

    Vegemi is a Helsinki-based food education startup and mobile app launched in summer 2022 that uses XR image recognition, gamification and a cartoon 'Vegemi' microbiome hero to teach children aged 3–8 about fruits, vegetables and health. The app has recorded almost three million transactions, including photo recognition of fresh vegetables and in‑app interactions, and the company has expanded its method into early childhood education through co-development with the City of Espoo and a planned rollout in Tampere. Vegemi’s growth strategy targets families, retail partnerships, and national and EU projects to improve eating habits and strengthen nutrition recommendations in everyday family life. Vegducation Oy was spun off from Venner Oy and is led by CEO Tuulia Järvinen. The startup was invited to present at Davos by the UN‑led SDG Lab as an exemplary solution for implementing Agenda 2030. The recently raised €0.5 million will support international expansion and deeper integration of Vegemi’s food education platform into preschool programmes and other channels.

Team