Heino Group
Aleksis Kiven katu 52-54, Helsinki, 00551, Finland
Overview
Heino Group is a food and drink industry company that has grown into an active entrepreneur, investor, owner, and supporter of foodtech companies.
- Total investments
- 2
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Food and Beverage
Investment portfolio
- Fiberdom
Led · Equity · Apr 2025
Fiberdom develops a patented "supermaterial" made from FSC-certified wood fibers, transforming market pulp and paperboard into a 100% plastic-free, recyclable and home-compostable material. The material is formable while maintaining durability and strength, and the company's flagship product—a line of plastic-free cutlery—has achieved commercial success. Fiberdom focuses on applications in packaging, interior design, and durable goods where sustainable alternatives to plastic are in high demand. The company highlights four critical criteria—functionality, scalability, sustainability, and recyclability—as central to its technology. Fiberdom secured €3.5M to accelerate product development and commercialisation, reflecting investor confidence in the team and capabilities. The funding package included a €0.6M grant from Business Finland and participation from long-term investor Heino Group, Nordic Foodtech VC, and Holdix Oy. The startup is positioning itself to capture demand in the expanding global fiber-based packaging market, projected to grow from $407B in 2025 to $567B by 2034.
- Vegemi
Participated · Equity · Jan 2024
Vegemi is a Helsinki-based food education startup and mobile app launched in summer 2022 that uses XR image recognition, gamification and a cartoon 'Vegemi' microbiome hero to teach children aged 3–8 about fruits, vegetables and health. The app has recorded almost three million transactions, including photo recognition of fresh vegetables and in‑app interactions, and the company has expanded its method into early childhood education through co-development with the City of Espoo and a planned rollout in Tampere. Vegemi’s growth strategy targets families, retail partnerships, and national and EU projects to improve eating habits and strengthen nutrition recommendations in everyday family life. Vegducation Oy was spun off from Venner Oy and is led by CEO Tuulia Järvinen. The startup was invited to present at Davos by the UN‑led SDG Lab as an exemplary solution for implementing Agenda 2030. The recently raised €0.5 million will support international expansion and deeper integration of Vegemi’s food education platform into preschool programmes and other channels.
Team
No current team members are available.