Led · Seed · Mar 2026

Habiza began with founder Jonathan Srour selling hummus from his parents' driveway and has evolved into a consumer food brand rooted in authentic recipes and strong cultural resonance. The company emphasizes a combination of product, brand, and execution as differentiators in how it builds the category. Coverage and investor commentary highlight the brand's authentic approach and point of view. The team, led by Jonathan Srour, has attracted seed investment to accelerate growth. The article does not provide revenue, user metrics, or founding year.

Participated · Series B · Oct 2025

Founded in 2018, Recess pioneered the relaxation beverage category with a portfolio that now spans three lines: Recess Mood magnesium-and-adaptogen sparkling waters and powders, Recess Zero Proof Craft Mocktails, and its original hemp-infused drinks. More than 95% of the company’s sales come from its Recess Mood line, underscoring strong consumer demand for non-stimulant functional beverages focused on mental wellness. Recess products are carried in over 15,000 U.S. retail locations, including Target, Kroger, Whole Foods, and Trader Joe’s, and the brand is the top alcohol-alternative seller on Amazon. The company positions itself as a restorative counterweight to the $25 billion energy-drink market, aiming to help consumers relax, socialize, and sleep better. Newly appointed President & Co-CEO Kyle Thomas, a 25-year beverage veteran, is tasked with building commercial systems to scale the brand. The Series B capital will be deployed to grow headcount, expand retail distribution, and increase marketing efforts as Recess seeks to cement its leadership in the emerging relaxation segment.