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True Beauty Ventures

1140 6th avenue, New York, NY, 10036, United States

Overview

True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.

Total investments
4
Lead investments
3
Investments · 12mo
1
Active investors
2

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Biologica

    Participated · Seed · Dec 2025

    Biologica is a San Francisco–based women’s health company offering a line of effervescent, sugar-free daily supplements formulated for distinct hormonal phases: Primary Essentials for the reproductive years, Midlife Essentials for perimenopause, and Postmenopause Essentials for life after menopause. Each product combines clinically studied ingredients—such as targeted probiotic strains, vitamin B-complex, and electrolytes—at research-backed dosages to address symptoms ranging from mood and PMS to brain fog and bone strength. The formulas were developed with input from an expert medical advisory board of OB/GYNs, a breast-cancer surgeon, and naturopathic doctors, and informed by a 1,000-woman health study. Products retail for $70 per tin, with a $59 monthly subscription option sold directly through biologica.com. Co-founded by Liz Zwillinger and Allbirds co-founder Joey Zwillinger, the company emphasizes recyclable packaging featuring Greco-Roman–inspired relief artwork. Biologica has raised $7 million in seed financing to support product launch and further development. The fresh capital positions the startup to scale manufacturing, expand distribution, and deepen research into additional stage-specific formulations.

  • Crown Affair

    Led · Series B · Nov 2024

    Founded in 2020 by Dianna Cohen, Crown Affair positions itself as a haircare brand built around slow, intentional hair rituals grounded in ingredients and education rather than quick-fix formulas. The company reported $20M in bookings in 2024 and is targeting $30M in bookings for 2025. Crown Affair has raised prior institutional capital, including a $5M Series A and a $9M Series B in 2022, both led by True Beauty Ventures. Its Series C was led by Stride Consumer Partners with participation from True Beauty Ventures. The Series C marks Stride's first investment in the prestige hair category. The articles do not provide detailed product roadmap, unit economics, or use-of-funds specifics.

  • Maude

    Led · Series A · Jun 2021

    maude, launched in April 2018 by Éva Goicochea, sells personal massagers (including the Vibe and the all-body massager drop) and intimacy essentials alongside a content platform. The company plans to use the new capital to grow the team, expand its product line and content platform, and enter international markets and additional key retailers in 2021 and 2022. maude has increased its luxury retail distribution (Bloomingdale’s, Nordstrom, Saks.com) with upcoming launches at SSENSE and across the U.S. and Canada. The brand reported a 50% quarter‑over‑quarter growth rate, over 25,000 pre-orders for its Vibe, and named Dakota Johnson as a Co‑Creative Director. maude has raised $10M over four rounds to date. As part of the raise, the company’s board will be entirely female and majority Latina. Maude is a direct-to-consumer company that sells condoms, vibrators, lubricant and a travel pack, marketed with minimalist packaging and gender-neutral messaging. The brand positions its products as normal consumer goods and promises “no skeevy advertising.” Maude targets a broader adult market rather than marketing only to younger demographics. The company was founded in 2016 by Éva Goicochea and Dina Epstein; Goicochea previously worked at Everlane. Maude is based in Brooklyn. Financially, the company announced a $550,000 pre-seed funding round led by XFactor Ventures.

Team

  • Richard Gersten

    Co-Founder and Managing Partner

    LinkedIn
  • Cristina Nuñez

    Co-Founder & General Partner

    LinkedIn