• PolicyMe

  Participated · Series A · Sep 2022

  PolicyMe is a Canada‑focused digital insurance company whose product suite includes Life Insurance, Critical Illness Insurance, and newly launched Health & Dental coverage, alongside an end‑to‑end white‑labeled platform for partners. The company expanded from life insurance into Health & Dental and converted its digital customer journey into a comprehensive white‑label solution that integrates quoting, underwriting, and policy issuance. That platform is designed to cut partners' time‑to‑market to 3–6 months and already powers launches for Blue Cross Life and Securian Canada. Since its 2022 Series A, PolicyMe has scaled nationwide, selling over $10 billion in coverage, growing annual premium sales 5.5x, servicing thousands of Canadians monthly, and operating in every province. Headcount has nearly tripled to about 100 employees to support product and customer growth. PolicyMe has raised additional capital (CAD $30M) through equity and debt tranches to fund product expansion and B2B2C growth. The company is investing in data, analytics, and AI infrastructure to improve underwriting and streamline the customer journey, positioning itself to lead AI‑driven transformation in the insurance industry. PolicyMe is a digital-first Canadian life insurance provider that offers fully underwritten term life insurance through an online application. The company began with a coverage calculator and price-comparison platform and launched a fully underwritten digital product in March of last year with Canadian Premier Life Insurance Company. By automating underwriting and distribution, PolicyMe prices its product 10–20% lower than many traditional offerings; 84% of customers purchased without a medical exam and most can apply and secure a policy in 20 minutes or less. The company has sold over $5 billion in life insurance coverage and grew over 1,050% from 2019 to 2021. PolicyMe plans to scale a comprehensive product suite distributed direct-to-consumer and via B2B2C channels, launch an embedded solution with two fintech partners later this year, and release a critical-illness product covering over 40 conditions. Since March 2020 the team has more than tripled to 47 employees and is fully remote with optional office access in downtown Toronto. PolicyMe operates a digital life-insurance comparison site and buying flow. The company was founded in 2018 and is led by Andrew Ostro and Laura McKay, with a team of about 11 people. PolicyMe says it is trusted by over 30,000 Canadians and reports advising roughly 26% of those users not to purchase a PolicyMe product. SimilarWeb data cited in the articles indicates the site has relatively low web traffic. PolicyMe raised $3.3 million and will use the funds to enhance its life-insurance buying process with new technology and financial literacy tools. The company emphasizes transparent, personalized advice as a core part of its customer experience.

No current team members are available.