
Wiser
155 Bovet Rd Ste 200, San Mateo, CA, 94402, United States
Overview
Wiser is the leading provider of actionable data for better decisions. Wiser collects and analyzes online and in-store data with unmatched speed, scale and accuracy. The Wiser platform then blends these insights with advanced workflow software to drive business value for brands and retailers. Using a unique combination of data science and human validation, Wiser offers integrated solutions for every aspect of retail, all in one place.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Analytics
- Business Intelligence
- Crowdsourcing
- E-Commerce
- Enterprise Software
- Marketing
- Retail Technology
Investment portfolio
- Timbeter
Participated · Seed · Jan 2020
Timbeter provides AI-powered timber measurement and data-management tools that let users measure log diameters, log count and log pile density in minutes using a smartphone. The company claims measurement accuracy of 95% or above and maintains a timber database of 1.5 million images; a Poznan University benchmarking study found its results statistically identical to ground-truth physical measurements. Trusted by global blue-chip corporates and state government forest owners, Timbeter aims to increase transparency and sustainability across the timber supply chain. Founded in 2013 and based in Tallinn, the startup positions its technology to help combat illegal logging and support ESG-aligned forestry practices. The business emphasizes a digital transformation of the forestry sector to improve efficiency and oversight. Recent financing will support continued development and broader engagement with policymakers and industry decision-makers. Timbeter developed a smartphone application that uses AI to measure timber quickly and accurately and has evolved into a logistics and reporting platform. Its technology helps forestry companies speed up operations, increase employee safety, save resources, and comply with transparency, forest governance and legal-trade requirements. The startup has compiled the world’s largest database of photometric measurements of roundwood, enabling live online tracking of timber assets down to individual shipments and piles. Compared to traditional methods, Timbeter’s algorithms reportedly cut measurement and documentation times by 10 and increase accuracy by five times. The platform serves over 20,000 users in more than 60 countries and is available in 14 languages. Founded in 2013 and based in Tallinn, the company raised $1 million in a seed round and plans to use the funding to expand in Southeast Asia and Latin America.