The Venture Codex

Participated · Equity · Dec 2021

Founded in 2016 in Melbourne, Marketplacer offers a cloud-based Platform as a Service that supplies all the functionality needed for retailers, distributors, and communities to launch and operate their own online marketplaces. Its technology supports use-cases such as dropship selling, third-party range extension, and category expansion, aiming to make growth simple for merchants. The platform underpins marketplace strategies for more than 90 businesses, linking over 20,000 sellers worldwide, and is trusted by clients including Myer, SurfStitch, Nokia, Providoor, Bob Jane T-Marts, FishBrain and Petstock. Marketplacer positions itself as a catalyst for large-scale digital transformations, providing the backbone for retailers seeking to broaden assortment without carrying inventory. Recent strategic focus includes international expansion and deeper penetration of the grocery and everyday-needs sectors through partnerships like Woolworths. The company continues to enhance its product to meet rising digital commerce expectations and to support more complex logistics and supplier integrations.