エーテンラボ operates the habit‑formation app Minchalle (みんチャレ), which uses a patented “digital peer support” method to help users start and sustain healthy habits. The app organizes anonymous five‑person teams that encourage each other via chat and offers a premium plan; cumulative users reached 1.4 million as of December 2023. The company has launched two B2B lines: a municipal program for frailty prevention and digital‑divide reduction (deployed in 29 municipalities since launch) and a corporate/health‑insurer smoking‑cessation program. The smoking program has enrolled 1,403 participants with a reported smoking‑cessation success rate of 52% (January 2024), and estimates material medical‑cost savings. Minchalle also released a ChatGPT‑based habit assistant beta and aims to further scale adoption among municipalities and corporate clients. The company intends to use recent funding to strengthen hiring for its corporate business and to pursue its stated impact goal of addressing aging‑society challenges while growing economically.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2024