Beco makes home, kitchen, and personal care items that are 100% natural and free from plastics and harmful chemicals. Founded in 2019, the company sells through major platforms like Amazon, Zepto and Swiggy Instamart and is present in 10,000 retail stores across 20 cities. Beco says it achieved a 3x increase in sales over the past year, driven largely by repeat purchases, and recently relaunched household cleaners that now meaningfully contribute to revenue. The startup plans to use its new funding to innovate its product line, expand production capacity, and build a stronger offline sales infrastructure while boosting brand awareness. Its sustainability-focused positioning and revamped supply chain aim to deliver competitive pricing to price-sensitive consumers. Beco is a Mumbai-based direct-to-consumer brand selling sustainable home and personal care products focused on affordability and accessibility for Indian consumers. Launched in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, the company aims to make sustainable living convenient and reduce plastic waste. Its product portfolio includes eco-friendly household cleaners and personal hygiene items, and the startup plans to widen its range with new cleaner products and a personal hygiene category. Beco emphasizes product innovation and sustainability in R&D. The company intends to use new funding to hire across verticals, boost marketing, and strengthen supply chain functions to support growth. The article does not disclose revenue or user metrics. Beco is a Mumbai-based direct-to-consumer brand that sells eco-friendly home and personal care products made using bamboo and cornstarch. Its product range includes reusable kitchen towels, compostable garbage bags, bamboo toothbrushes and travel kits. The company markets its items as plastics- and chemicals-free. Beco raised a seed round of Rs.4 crore to support growth. With the new capital it aims to quadruple sales and encourage consumers to switch to sustainable living through its eco-friendly product range.

Total raised

$14M

Funding rounds

3

Latest round

Series B

Latest activity

Aug 2024