Participated · Series A · Sep 2022

Beco makes home, kitchen, and personal care items that are 100% natural and free from plastics and harmful chemicals. Founded in 2019, the company sells through major platforms like Amazon, Zepto and Swiggy Instamart and is present in 10,000 retail stores across 20 cities. Beco says it achieved a 3x increase in sales over the past year, driven largely by repeat purchases, and recently relaunched household cleaners that now meaningfully contribute to revenue. The startup plans to use its new funding to innovate its product line, expand production capacity, and build a stronger offline sales infrastructure while boosting brand awareness. Its sustainability-focused positioning and revamped supply chain aim to deliver competitive pricing to price-sensitive consumers. Beco is a Mumbai-based direct-to-consumer brand selling sustainable home and personal care products focused on affordability and accessibility for Indian consumers. Launched in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, the company aims to make sustainable living convenient and reduce plastic waste. Its product portfolio includes eco-friendly household cleaners and personal hygiene items, and the startup plans to widen its range with new cleaner products and a personal hygiene category. Beco emphasizes product innovation and sustainability in R&D. The company intends to use new funding to hire across verticals, boost marketing, and strengthen supply chain functions to support growth. The article does not disclose revenue or user metrics. Beco is a Mumbai-based direct-to-consumer brand that sells eco-friendly home and personal care products made using bamboo and cornstarch. Its product range includes reusable kitchen towels, compostable garbage bags, bamboo toothbrushes and travel kits. The company markets its items as plastics- and chemicals-free. Beco raised a seed round of Rs.4 crore to support growth. With the new capital it aims to quadruple sales and encourage consumers to switch to sustainable living through its eco-friendly product range.

Participated · Series A · Jul 2021

Eloelo offers a creator-led social gaming and livestreaming platform featuring audio and video live chat rooms with interactive games. The company builds IPs around these offerings to support creators’ content. Founded in 2020 by Saurabh Pandey and Akshay Dubey in Bengaluru, Eloelo raised $22M in a funding round. The round was led by Courtside Ventures and Griffin Gaming Partners, with participation from Mixi, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. Eloelo intends to use the funds to expand its business reach. The company plans to develop tools such as AR filters, AI-based moderation, and analytics to improve creator engagement and watch time. Eloelo is a homegrown live video streaming platform focused on creator-led interactive live experiences. Founded in August 2020 by ex-Flipkart executives Saurabh Pandey and Akshay Dubey, the startup enables creators to host live video rooms, build interactive communities, and monetize directly from fans. The product emphasizes a wide range of tools for creators and support for low-spec devices in tier-2/3/4 Indian markets to broaden access. Eloelo has crossed over 3.5 million users and 40,000 creators and reports 40% month-over-month growth. The company is preparing monetization at scale, exploring NFTs for top creators, and plans to expand its tech, product, and content teams while fostering new creator partnerships. To date the startup has raised roughly $16 million in total funding. Eloelo operates a creator-led live social gaming platform that brings indigenous activities such as tambola, antakshari, chidiya udd, and musical chairs to live formats with creators hosting games for their communities. Founded in August 2020 by Saurabh Pandey and Akshay Dubey, the company emphasizes creator partnerships and interactive entertainment to unlock monetisation for creators. Over the past six months Eloelo reports a 15x spike in users, crossing one million users and recording over 100 million game events, while onboarding over 15,000 influencers organically. Users reportedly spend 30–35 minutes daily on the app enjoying live games and streams. The company plans to use new funding to launch multiple creator-led live game and event formats and scale the platform toward the next 10 million users. Eloelo is a short-video social commerce app offering curated 60-second videos by top influencers, expert answers, and gamified shopping rewards focused on beauty, health and lifestyle. Launched two weeks before the article, the platform targets Bharat millennial users with a content-community-commerce blend. The company reported ~20,000 downloads within 15 days, over 80% from non-metro cities, and nearly 700,000 actions on the platform. The fresh seed funding will be used to build the core tech and non-tech team, pursue new product initiatives, and drive user acquisition. Eloelo positions itself as a discovery and distribution channel for brands in the beauty and wellness verticals through trust-driven short-form content. With the current round the startup's valuation stands at $2 million.