Rukam Capital
C-13 Rear Entry, First Floor, SDA Market, Block C 5, Hauz Khas, New Delhi, Delhi, 110016, India
Overview
Rukam Capital invests in early stage consumer products and services companies that have exceptional growth potential and substantial returns can be achieved
- Total investments
- 17
- Lead investments
- 7
- Investments · 12mo
- 5
- Active investors
- 1
Sector focus
- Venture Capital
Investment portfolio
- LNGVTY
Led · Seed · Jul 2026
Founded by Nishit Ratthe and based in Mumbai, LNGVTY positions itself around the concept of skin longevity and evidence-based skincare. Its debut offering, Skin Longevity System 5, is built around five biological pathways linked to skin renewal and is delivered via a 75-day protocol that the company says has been independently tested. The platform currently includes three serums targeting acne and blemish control, dark spots and pore control, and deep hydration and glow, all based on a common formulation. LNGVTY plans to expand its product portfolio and invest in R&D, supported by the Rs 5 crore seed round led by Rukam Capital. The company is focusing on strengthening D2C marketing and customer acquisition and building the founding team to accelerate growth across India. It cited market research noting India’s skincare market is valued at over $9 billion in 2025 and projected to reach nearly $18.4 billion by 2034 as context for its opportunity.
- The Indus Valley
Participated · Series B · Jun 2026
Founded in 2016 by Jagadeesh Kumar and Madhumitha Uday Kumar and operated by Good Roots Kitchenware Pvt Ltd, The Indus Valley sells premium toxin-free cookware (kadais, tawas, appam pans), tableware (cutlery, bowls, mortar and pestles, cups and mugs, plates and trays) and drinkware. The company positions itself around health-focused, non-coated kitchen products and aims to scale safer kitchen categories. Management has stated ambitions to become India’s largest healthy kitchen products platform and target Rs 1,000 crore in annual revenue by 2030. Financially, the firm has scaled to an annual revenue run rate of Rs 200 crore, and Traxn reported FY25 revenue of Rs 116.7 crore. Founders reportedly held a 50% stake after prior rounds, and some reports had previously pegged the firm's valuation at around Rs 300 crore. The latest Series B funding is intended to deepen product and distribution capabilities to compound on its current scale.
- Fraganote
Participated · Series A · Jun 2026
Fraganote is a D2C perfume brand that sells fragrances directly to consumers. Its core product line centers on perfumes, and the company plans to broaden its assortment into body care categories including body wash, mist, and lotion. Following the Series A, leadership intends to invest in brand building and to improve both online and offline distribution capabilities. The startup attracted follow-on capital from existing investor Rukam Capital alongside new lead V3 Ventures. Coverage did not disclose revenue, user metrics, founding year, or location.
- Timbuckdo Innovations
Participated · Equity · Feb 2026
Timbuckdo operates what it calls India’s first social-commerce platform built exclusively for students, aiming to create the country’s largest and most trusted student gig ecosystem. Its core offering combines AI-driven job matching for part-time gigs, QR-code powered in-store discounts, a fast-growing campus-ambassador network, and full-stack software that digitises campus events and activities. By integrating earning, upskilling, and social commerce features, the company seeks to make flexible, reliable work a mainstream culture across Indian campuses. Co-founders Mythri Kumar and Apoorv Sharma Prasad plan to channel new capital into an AI-led student engine and nationwide campus expansion. The platform positions itself as a bridge between India’s vast youth population and meaningful work experience, addressing the need for students to earn and learn simultaneously. Following its latest raise of Rs. 2.70 crore, Timbuckdo has attracted marquee investors who will also provide mentorship, reinforcing confidence in its near-term scaling plans.
- Antinorm
Participated · Seed · Jan 2026
Antinorm operates as an online-first beauty and personal care company that champions a “less product, bigger impact” philosophy by selling multi-use items such as dry shampoo, styling cream, and lip products that can replace several single-purpose SKUs. Founded by Aparna Saxena, the brand targets busy Indian women seeking clean, effective formulations suited to local skin types and weather conditions. Its differentiated focus on simplicity and efficacy positions it well within India’s fast-growing D2C beauty segment, where consumers increasingly prefer streamlined routines. The company emphasizes transparency, repeat purchasing, and functional innovation rather than trend-driven launches. Proceeds from its latest capital raise will fund product development, online brand building, and customer acquisition. While no revenue or user metrics were disclosed, the founders highlighted strong market validation on Shark Tank India. Backed by fresh capital and strategic guidance, Antinorm aims to scale its product line and deepen engagement with its female consumer base.
Team
Archana Jahagirdar
Founder & Managing Partner
LinkedIn