Choosy is an on-demand social shopping platform that identifies the top trending fashions on social media via social tagging (#GetChoosy) and a team of Style Scouts. The company designs and produces all looks in-house and leverages deep relationships with manufacturers in China to offer accessible price points. Choosy’s agile supply chain can produce garments within 48 hours of a trend and deliver to shoppers in as little as two weeks, enabling a zero-balance inventory model that minimizes overproduction. During an early test the team identified street looks inspired by the Hadids and sold out an entire collection within hours. The founders—Jessie Zeng (CEO), Sharon Qian (CTO) and Mo Zhou (Chief Strategy Officer)—are former Citi colleagues and plan to use funding to perfect the customer experience and build out teams. The company targets inclusive sizing (women sizes 0–20) and intends to launch publicly in July 2018.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2018