Fiit is a London-based startup that offers live, at-home workouts with real-time performance feedback and live leaderboards so users can challenge friends from anywhere. The product emphasizes social competition, studio-quality training, and technology-driven tracking to overcome cost and travel barriers to exercise. The company is signing up users for early access and plans a public launch early next year. Fiit was co-founded by a team of ex-Google employees; Daniel Shellard is a named co-founder. The startup positions itself as a more social, feedback-driven alternative to solo celebrity fitness apps and high-cost boutique studios. Fiit has just secured seed funding to build and scale the platform.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2017