Grin provides a Creator Management platform enabling DTC brands to form close relationships with influencers, affiliates, athletes, celebrities, traditional content creators and customers. The platform also offers a suite of tools aimed at solving creators' problems across finance, communications and more. Thousands of brands—including SKIMS, Warby Parker, Allbirds, Mejuri and MVMT—use Grin. Led by CEO Brandon Brown and based in Sacramento, California, Grin plans to use new capital to grow its executive leadership team and expand into international markets. The company says it is working toward a broader vision of building the infrastructure for the creator economy. As of the Series B, Grin is valued at $910 million. GRIN provides an end-to-end influencer marketing SaaS platform used by direct-to-consumer (DTC) brands. Its capabilities span influencer sourcing, relationship management, and sales tracking. The company plans to use new funding to invest in channel integrations, enhanced reporting and analytics, and a new suite of tools to support the creator economy. GRIN recently raised a $16 million Series A extension led by Imaginary Ventures, building on a prior $10 million Series A in December 2020. Leadership says the company reopened its Series A at a jump in valuation after interest from Imaginary and aims to become the system of record for the creator economy. GRIN positions itself to capture growing influencer-driven spend as e-commerce and social platforms increasingly influence consumer purchase decisions. Grin is an influencer marketing software platform for direct-to-consumer (DTC) and ecommerce brands, led by founder and CEO Brandon Brown. Its end-to-end solution helps brands find and engage influencers, run email outreach, seed products, create discount codes and affiliate links, track content and rights, and build a private CRM to develop authentic relationships. The platform also offers reporting tools to analyze influencer marketing program success. Grin is based in Sacramento, California and serves ecommerce brands looking to scale influencer efforts. The company said it will use the new funding to expand operations and broaden its business reach.

Total raised

$136M

Funding rounds

3

Latest round

Series B

Latest activity

Oct 2021