GrocerApp operates a low-price online supermarket in Pakistan, offering groceries, vegetables, beauty & wellness, household care, baby care, pet care, meats & seafood with doorstep delivery. Founded in 2016 by Ahmad Saeed, Hassaan Sadiq, and Rai Bilal, the company emphasizes customer experience and seamless order fulfilment. The founders previously played key roles scaling PakWheels and have rapidly expanded GrocerApp from Lahore into Islamabad and Rawalpindi. Between its $1.0M seed round and this Series A, the company reported a 300% increase in orders and revenue, with total annualized revenue exceeding US$15 million. Management states unit economics are sustainable and plans include expanding to additional strategic Pakistani cities and launching new online grocery initiatives. GrocerApp highlights its operational infrastructure for receiving orders, beginning fulfilment, and completing delivery to support daily customer growth. GrocerApp, founded in Lahore in 2016 by Ahmed Saeed, Hassaan Sadiq, and Bilal Zafar, operates an online grocery platform allowing customers to order groceries, fruits, vegetables and meat through web and mobile apps for same-day delivery. The company runs a pure-play model with its own inventory, fulfillment centers and an operations model that now relies on a network of freelance drivers. GrocerApp offers about 4,000 SKUs in Lahore and 1,500 SKUs on its app in Islamabad and Rawalpindi following recent expansion. It has recently achieved multi-fold growth and is currently growing at 20–30% month-over-month. The startup plans to use new funding to make its supply chain more efficient, automate processes to scale, and fuel further expansion. Management is exploring expansion to Karachi next year.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2021