InsightSquared is a Boston, MA-based provider of revenue intelligence solutions that delivers actionable, real-time intelligence on sales and marketing KPIs to revenue operations professionals. The company is led by CEO and co-founder Fred Shilmover, CTO Geoff Greene, head of sales and customer success Steve Keilen, and Matisha Ladiwala, who leads expansion into the marketing analytics space. InsightSquared serves more than 800 customers. It closed a $23M Series D funding round and will use the proceeds to grow its engineering and product teams through hiring and acquihires. The company also plans to build out an enterprise sales and services organization to support larger customers. Aaron Fleishman of lead investor Tola Capital will join the company's board. InsightSquared is a Cambridge, MA-based provider of next-generation business intelligence software delivered as a SaaS. The company offers a Salesforce analytics and business intelligence platform focused on sales and marketing. It is led by CEO Fred Shilmover and employs over 100 people at its headquarters. InsightSquared closed a $13.5M Series C financing. Backers included existing investors Atlas Ventures, Draper Fisher Jurvetson, and NextView Ventures, along with new investor Two Sigma Ventures. The company said it will use the funds to accelerate growth of sales and marketing and research and development. InsightSquared is a Cambridge, Mass.-based provider of a Salesforce analytics Software-as-a-Service product for small and midsize businesses. Led by co-founder and CEO Fred Shilmover, the company offers analytics intended to improve sales performance and increase team productivity. The company intends to use the funds to accelerate further development and expand the reach of its sales and marketing analytics product. InsightSquared secured $8M in Series B funding, with new investor DFJ and existing investor Atlas Venture participating. Atlas Venture previously seed-funded InsightSquared and led its Series A. The company currently employs about 50 people and added Court Cunningham to its board of directors and Mark Roberge to its board of advisors. InsightSquared offers a cloud-based business intelligence platform built for SMBs, with features such as activity tracking, sales forecasts, data quality monitoring, KPIs, nightly emails, and employee scorecards. The product integrates with multiple data sources, including Salesforce visualization services, voice tracking with M5 Networks, and Google Analytics for web tracking. Packages begin at $99 per month, reflecting a pricing strategy aimed at price-sensitive small and mid-sized businesses. The company targets sales teams and customer-facing functions and has made inroads in recruitment via an integration with Bullhorn and customers including Hireminds, Vertek, I-Technology, and Hiregy. The CEO, co-founder Fred Shilmover, emphasizes usability, data integrity, and simple workflow as central design focuses. The platform is positioned to make enterprise-style data intelligence accessible and affordable for SMBs.

Total raised

$49M

Funding rounds

4

Latest round

Series D

Latest activity

May 2018