The Venture Codex Logo

The Venture Codex

Moteefe

One London Wall, Barbican 6th Floor, London, England, EC2Y 5EB, United Kingdom

Overview

Moteefe is a London-based on-demand ecommerce platform that lets merchants sell branded and customisable items produced on demand with no upfront costs, infrastructure or inventory. The platform provides global fulfilment services, shipping products to 166 countries and supporting even very small online shops. It currently serves about 5,000 merchants and works with 20 production and fulfilment partners across Europe, the USA, Canada, Australia and Brazil. The company reported 150% growth in the first half of the year. Moteefe is expanding geographically and has used recent funding to push into Australia and South America. It is also launching an enterprise solution to let larger retailers test new product styles, categories and geographies without changing their supply chains. Moteefe is an e-commerce platform that provides an end-to-end technology solution for on-demand production of customised merchandise and white-labelled stores for entrepreneurs, influencers and micro-retailers. The platform handles design upload, printing, payments, customer service and global fulfillment, and takes a small commission on sales. Moteefe has proprietary production software that centralises orders and routes them to production partners based on location, inventory, capacity, quality and cost, enabling delivery of tens of thousands of products daily with a 1–2 day turnaround time. Unlike marketplace models, users can launch stores on their own domain and retain customer relationships and data. The company plans to expand into Australia and LATAM, launch new products for large retailers, and invest in scaling its operations. Moteefe has raised $12.5M to date; the latest funding will be used to support the stated expansion and product plans. Moteefe (Custom Materials Ltd) is a B2B2C social commerce platform based in London that helps entrepreneurs, brands, clubs and influencers sell customized products through social media. The company provides an end-to-end solution for monetizing social presence, including white-label store technology and custom design tools. It operates a global on-demand production and fulfilment network and offers customer support capabilities. Founded in January 2015 by CEO Mathijs Eefting, Moteefe has existing backing from investors such as Ascension Ventures, Livingbridge and Force Over Mass Capital (FOMCAP). The company recently raised an undisclosed funding round with participation from the Unicorn Ascension Fund. Moteefe intends to use the funds to expand globally. Moteefe is a social commerce platform that lets users instantly create and sell custom clothing and merchandise online and via social media without buying stock in advance. Launched in late 2015 and led by CEO Mathijs Eefting, the platform is used extensively in European and Asian territories. In 2016 the site recorded millions of sales, and a large portion of sellers hit the £50K mark in under six months. Moteefe offers 30+ products and a full suite of analytics to evaluate marketing ROI. The company plans to use new funding to grow in Europe and other new markets, release technical features and a wider product offering, and expand marketing resources.

Total raised
$18M
Funding rounds
4
Latest round
Equity
Latest activity
Sep 2020

Industries

  • 3D Printing
  • Digital Marketing
  • E-Commerce
  • Internet
  • Printing
Visit website

Recent funding

  1. Equity

    Sep 2020

    $11M

  2. Series A

    Feb 2020

    $5M

  3. Seed

    Sep 2017

    $2M

Team