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Nudge

250 University Ave, Toronto, Ontario, M5H 3E5, Canada

Overview

Nudge Rewards offers a mobile platform designed to help frontline teams execute work and improve engagement and performance across retail, foodservice, and hospitality. The company provides tools that give managers and employees actionable insights; it recently launched Manager Insights to give frontline managers access to team performance data for coaching. Customers include Roots, Margaritaville, Samsung and Golf Town. Led by CEO and founder Lindsey Goodchild, Nudge plans to scale its Data Science team and invest in machine learning and AI. Financially, the company closed a $9.3M growth funding round that raised its total financing to over $15M. The funding is intended to accelerate product and analytics development for frontline operations. Nudge Rewards operates a mobile platform that enables retailers and hospitality companies to communicate with frontline employees, deliver training materials, and reward them with gamified recognition. The company says there is a large opportunity in markets with non-desk workforces and plans to expand across North America, targeting select Canadian and U.S. markets. Customers include Rogers Communications, Compass Group, Golf Town, and Samsung. The company raised a C$5 million Series A to support growth and further serve its customer base. Prior to this round Nudge had raised $3.2 million to date, including at least $1 million raised under the Greengage name in 2013. Leadership and investors emphasize building partnerships and industry expertise to propel the company’s expansion. Greengage Mobile offers a web and mobile software platform for companies, not-for-profits, and governments to engage and drive adoption of health, wellness, community, and green actions by rewarding positive behavioral changes. Its platform includes a management and analytics suite that lets administrators establish and monitor specific metrics, with data to support program enhancements and reporting. The company plans to use the new funding to roll out additional features on its mobile app and its web-based management platform. Over the past 12 months the solution has been used by several finance, accounting, manufacturing, and higher education organizations. Greengage Mobile was founded in 2010 and is led by CEO Lindsey Goodchild. The company is based in Toronto, Canada.

Total raised
$15M
Funding rounds
3
Latest round
Equity
Latest activity
Aug 2019

Industries

  • Application Performance Management
  • Business Intelligence
  • Enterprise Software
  • Hospitality
  • Mobile Apps
  • SaaS
  • Service Industry
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Recent funding

  1. Equity

    Aug 2019

    $9M

  2. Series A

    Nov 2017

    $5M

  3. Equity

    Oct 2013

    $1M

Team

  • Lindsey Goodchild

    Co-Founder & CEO

    LinkedIn
  • Dessy Daskalov

    CTO & Co-Founder

    LinkedIn
  • Jordan Ekers

    Co-Founder, Chief Operating Officer

    LinkedIn
  • Bryan Pearson

    Board member